Here’s how Copenhagen puts cyclists at the top of the social hierarchy

A cyclist in Copenhagen, obviously. Image: Red Bull/Getty.

Have you ever wondered why Britain is not a nation of cyclists? Why we prefer to sit in traffic as our Dutch and Danish neighbours speed through the city on bikes?

Forget about hills, rain, and urban sprawl: the real reason we aren’t cycling is much closer to home. It is not just lack of infrastructure, or lack of fitness, the reason that 66 per cent of Brits cycle less than once a year, is because of status.

An obsession with social status is hard-wired into our brains. As we have built a society that relies on cars, the bicycle has slipped to the periphery, and gone from being regarded as a sensible mode of transport, to a deviant fringe-dwellers choice.

Even though cycling to work has been shown to be one of the most effective things an individual can do to improve health and longevity, researcher David Horton thinks that there are a set of collective anxieties that are stopping us getting in the saddle. These include not just an unwillingness to be made vulnerable, but fear of being thought of as poor.

A quick look over the North Sea shows that there is an alternative. Danish culture has elevated cycling to the point of reverence, and the social status of cyclists has followed. As we have busied ourselves building infrastructure that testifies to the dominance of the car, Denmark has been creating magnificent architectural features, aimed specifically at bike users. The Cycle Snake, or Cykelslangen, literally suspends the cyclist above the city, metaphorically elevating the cyclist and creating a sense of ceremony.

In doing so, they are subtly persuading people of all backgrounds to see past their prejudices or fears and take it up as the clearly better choice. This means there are more women cycling, more older people cycling, and more ethnic minorities cycling. The activity is less dominated by comfortably middle class white males: there are cyclists from every side of the community.  

The Cykelslangen, under construction in 2014. Image: Ursula Bach and Dissing+Weitling architecture.

Despite abstract motivations like getting ripped and conquering global warming, it is only when the bike path becomes the obviously better choice that people will start to cycle. It can take years of traffic jams before people try an alternative, but if you make motorists jealous of cyclists, then the tables can quickly turn.

Another way that Copenhagen has done this is by taking privileges normally afforded only to the motorcar, and given them to the bike. The city has ensured that cycle routes do not include blind corners or dark tunnels, and that they form a complete, coherent network, and a steadily flowing system – one that allows cyclists to maintain a reasonable pace, and minimises the amount of times you have to put your foot down.

The ‘Green Wave’, for example, is a co-ordinated traffic light system on some of the main thoroughfares of the capital that helps minimise the amount of cycle congestion during peak times. It maintains a steady flow of cycle traffic, so that there is no need to stop at any point.


Small measures of prioritisation like this one increase the sense of safety and consideration that cyclists experience, making it natural for the citizens of a city to act in their own self-interest and get on their bike.

As well as redefining the streets around the bicycle, the Copenhagen Cycle Chic blog positively fetishises cyclists. The tagline “dress for your destination, not your journey” depicts the social fashion life of the cycle lane as a “never ending flow of happy people heading from A to B”. Its writers are  literally making cycling sexy, dispelling the idea that going anywhere by bike is odd, and helping the world to see that the bicycle is actually the ultimate fashion accessory.

So unlike in London, where cycling is still a predominantly male pursuit, Copenhagen sees a more even split between men and women. Not just because they feel safer on the roads, but because culturally they are comfortable with their appearance as part of a highly visible group.

So while our low level of cycling is partly due to our physical infrastructure, it is also due to our cultural attitudes. The mental roadblocks people have towards cycling can be overcome by infrastructure that is not only safe, but also brings old-fashioned notions of dignity and grace into the daily commute.

Of course, office shower facilities might stop cyclists being ostracised, too.

 
 
 
 

“Stop worrying about hairdressers”: The UK government has misdiagnosed its productivity problem

We’re going as fast as we can, here. Image: Getty.

Gonna level with you here, I have mixed feelings about this one. On the one hand, I’m a huge fan of schadenfreude, so learning that it the government has messed up in a previously unsuspected way gives me this sort of warm glow inside. On the other hand, the way it’s been screwing up is probably making the country poorer, and exacerbating the north south divide. So, mixed reviews really.

Here’s the story. This week the Centre for Cities (CfC) published a major report on Britain’s productivity problem. For the last 200 years, ever since the industrial revolution, this country has got steadily richer. Since the financial crash, though, that seems to have stopped.

The standard narrative on this has it that the problem lies in the ‘long tail’ of unproductive businesses – that is, those that produce less value per hour. Get those guys humming, the thinking goes, and the productivity problem is sorted.

But the CfC’s new report says that this is exactly wrong. The wrong tail: Why Britain’s ‘long tail’ is not the cause of its productivity problems (excellent pun, there) delves into the data on productivity in different types of businesses and different cities, to demonstrate two big points.

The first is that the long tail is the wrong place to look for productivity gains. Many low productivity businesses are low productivity for a reason:

The ability of manufacturing to automate certain processes, or the development of ever more sophisticated computer software in information and communications have greatly increased the output that a worker produces in these industries. But while a fitness instructor may use a smartphone today in place of a ghetto blaster in 1990, he or she can still only instruct one class at a time. And a waiter or waitress can only serve so many tables. Of course, improvements such as the introduction of handheld electronic devices allow orders to be sent to the kitchen more efficiently, will bring benefits, but this improvements won’t radically increase the output of the waiter.

I’d add to that: there is only so fast that people want to eat. There’s a physical limit on the number of diners any restaurant can actually feed.

At any rate, the result of this is that it’s stupid to expect local service businesses to make step changes in productivity. If we actually want to improve productivity we should focus on those which are exporting services to a bigger market.  There are fewer of these, but the potential gains are much bigger. Here’s a chart:

The y-axis reflects number of businesses at different productivities, shown on the x-axis. So bigger numbers on the left are bad; bigger numbers on the right are good. 

The question of which exporting businesses are struggling to expand productivity is what leads to the report’s second insight:

Specifically it is the underperformance of exporting businesses in cities outside of the Greater South East that causes not only divergences across the country in wages and standards of living, but also hampers national productivity. These cities in particular should be of greatest concern to policy makers attempting to improve UK productivity overall.

In other words, it turned out, again, to the north-south divide that did it. I’m shocked. Are you shocked? This is my shocked face.

The best way to demonstrate this shocking insight is with some more graphs. This first one shows the distribution of productivity in local services business in four different types of place: cities in the south east (GSE) in light green, cities in the rest of the country (RoGB) in dark green, non-urban areas in the south east in purple, non-urban areas everywhere else in turquoise.

The four lines are fairly consistent. The light green, representing south eastern cities has a lower peak on the left, meaning slightly fewer low productivity businesses, but is slightly higher on the right, meaning slightly more high productivity businesses. In other words, local services businesses in the south eastern cities are more productive than those elsewhere – but the gap is pretty narrow. 

Now check out the same graph for exporting businesses:

The differences are much more pronounced. Areas outside those south eastern cities have many more lower productivity businesses (the peaks on the left) and significantly fewer high productivity ones (the lower numbers on the right).

In fact, outside the south east, cities are actually less productive than non-urban areas. This is really not what you’d expect to see, and no a good sign for the health of the economy:

The report also uses a few specific examples to illustrate this point. Compare Reading, one of Britain’s richest medium sized cities, with Hull, one of its poorest:

Or, looking to bigger cities, here’s Bristol and Sheffield:

In both cases, the poorer northern cities are clearly lacking in high-value exporting businesses. This is a problem because these don’t just provide well-paying jobs now: they’re also the ones that have the potential to make productivity gains that can lead to even better jobs. The report concludes:

This is a major cause for concern for the national economy – the underperformance of these cities goes a long way to explain both why the rest of Britain lags behind the Greater South East and why it performs poorly on a

European level. To illustrate the impact, if all cities were as productive as those in the Greater South East, the British economy would be 15 per cent more productive and £225bn larger. This is equivalent to Britain being home to four extra city economies the size of Birmingham.

In other words, the lesson here is: stop worrying about the productivity of hairdressers. Start worrying about the productivity of Hull.


You can read the Centre for Cities’ full report here.

Jonn Elledge is the editor of CityMetric. He is on Twitter as @jonnelledge and on Facebook as JonnElledgeWrites

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