A brief history of London Underground's iconic Johnston font

The font in action at Knightsbridge. Image: Getty.

It’s been 100 years since the London Underground’s distinctive typeface made its first appearance. Alongside the unmistakable roundel, Johnston has helped to create some of the most recognisable signage in the world: a design which screams “London!”, no matter which language you speak. It has guided Londoners and visitors alike through the city’s complex and changing transport system for a century: it’s hard to imagine where we’d all be without it.

On the centenary of London’s most famous lettering, now is a good moment to reflect on how Johnston has shaped the city, and why words – and the way they’re written – form such an essential part of urban infrastructure.

The development of modern cities and transport systems called for new tools to help people negotiate urban life: new technologies for finding our way, new systems for naming, new rules to preserve order and avoid accidents – and, of course, new visual forms to communicate all of these things. Every city has tackled these tasks in a slightly different way, and London made progress thanks to the efforts of many different people.

For instance, in 1854, physician John Snow mapped the cholera epidemic in London. Not only did he manage to locate the source of the outbreak (a water pump in Soho), his designs also helped those in power to understand the needs of the people. His maps were consulted during the development of crucial sanitary and plumbing works, which transformed London into a 20th-century city.

Later, during the 1930s, Phyllis Pearsall also helped to forge the path, by creating an alphabetical index of London. Pearsall’s Geographer’s A-Z Map became a milestone of design and transformed the way place can be understood, by recasting the city’s then 23,000 streets into an easily navigable list.

Designing London

Johnston, by Johnston. Image: Wikimedia Commons.

While the likes of Pearsall and Snow responded to the city’s surface, others turned their attention underground. In 1908, three events transformed London’s nascent underground railway: both the roundel symbol and the word “Underground” appeared for the first time in stations, and the network’s first machine-made tickets were issued.

These innovations were part of managing director Albert Stanley and then-publicity officer Frank Pick’s plan to rescue the ailing Underground Electric Railway Company of London. From this, a brand was born, and calligrapher Edward Johnston was commissioned to create a typeface as visually striking as the roundel mark. In 1916, it was rolled out right across the city.

Trajan column: an inspiration. Image: UR Alumni Travel & Learn/Flickr/creative commons.

For Johnston, the alphabet’s most important letter was “O”. Along with the “I”, its purity and character drives the form of all others. For inspiration, he turned to one of the Roman alphabet’s most critical touchstones: the Trajan column. Located in Rome and constructed in around 117AD, the column celebrates Emperor Trajan’s military victory in the Dacian wars with an inscription of six lines of letters.

It was the unadorned, uncorrupted form of the column’s square capitals that defined the character of Johnston’s typeface, which strove to represent a humanist essence among the chaotic visual landscape which was emerging above and below ground in London in the 1930s. Advertising and branding were colonising the everyday visual space, and competing for the attention of passengers and pedestrians through a veritable typographic storm.

But Johnston had a more radical intention: to create a typeface that was understated, quotidian, ordinary – a part of the consistent background, rather than a changing foreground. It’s this quality which perhaps explains the design’s longevity; the way it has become a feature of the city’s landscape, seeped into its infrastructures of government and, of course, transport.

Changing face

The typeface’s 1979 redesign by Colin Banks and John Miles placed Johnston at the centre of a strategic rebranding for London Transport. They reined in some of Johnston’s typographic idiosyncrasies, by reducing the ratio between a stroke’s height and thickness, and breaking the rule that the stroke of a letter must be a constant width.

These interventions helped to shape the typeface that so powerfully embodies the character of the city; steeped in history and tradition, while striving towards an ideal of modernity; resolute and resourceful, unique and efficient.

From old to new. Image: Futureshape/Flickr/creative commons.

In the 21st century, we’ve seen Johnston’s lettering extend beyond the functional and into the political, after it was adopted by London’s mayor and assembly. Now, 40 years after Banks and Miles' redesign, global type agency Monotype have retooled Johnston for new platforms, trends and media. Notably, they have introduced thinner weights for digital use and, for the first time, the hash (#) and at (@) signs.

Like London, the typeface is subject to the push-and-pull of its own sense of self and history: one feature of Monotype’s Johnston100 redesign was the return of those quirks and idiosyncrasies that fell by the wayside in previous reworkings. The versatility of Johnston’s remarkable letters show how such superficially simple characters can powerfully influence the way people experience the city. It is the “voice” which helps people to get around – a comforting familiar presence amid the chaos of the morning commute.The Conversation

Paul Wilson is a lecturer in communication design at the University of Leeds.

This article was originally published on The Conversation. Read the original article.


Older people need better homes – but then, so does everybody else

Colne, Lancashire. Image: Getty.

Towards the end of last year, I started as an associate director at the Centre for Ageing Better, working particularly on our goal around safe and accessible homes. Before I arrived, Ageing Better had established some ambitious goals for this work: by 2030, we want the number of homes classed as decent to increase by a million, and by the same date to ensure that at least half of all new homes are built to be fully accessible.

We’ve all heard the statistics about the huge growth in the number of households headed by someone over 65, and the exponential growth in the number of households of people over 85. Frustratingly, this is often presented as a problem to be solved rather than a major success story of post war social and health policy. Older people, like everyone else, have ambitions for the future, opportunities to make a full contribution to their communities and to continue to work in fulfilling jobs.

It is also essential that older people, again like everyone else, should live in decent and accessible homes. In the last 50 years we have made real progress in improving the quality of our homes, but we still have a lot to do. Our new research shows that over 4 million homes across England fail to meet the government’s basic standards of decency. And a higher proportion of older people live in these homes than the population more generally, with over a million people over the age of 55 living in conditions that pose a risk to their health or safety.

It shouldn’t be too difficult to ensure all our homes meet a decent standard. A small number of homes require major and expensive remedial work, but the overwhelming majority need less than £3,000 to hit the mark. We know how to do it. We now need the political will to make it a priority. Apart from the benefits to the people living in the homes, investment of this kind is great for the economy, especially when so many of our skilled tradespeople are older. Imagine if they were part of training young people to learn these skills.

At a recent staff away day, we explored where we would ideally want to live in our later lives. This was not a stretch for me, although for some of our younger colleagues it is a long way into the future.

The point at which the conversation really took off for me was when we moved away from government definitions of decency and accessibility and began to explore the principles of what great homes for older people would be like. We agreed they needed light and space (by which we meant real space – our national obsession with number of bedrooms as opposed to space has led to us building the smallest new homes in Europe).

We agreed, too, that they needed to be as flexible as possible so that the space could be used differently as our needs change. We thought access to safe outdoor space was essential and that the homes should be digitally connected and in places that maximise the potential for social connection.

Of course, it took us just a few seconds to realise that this is true for virtually everyone. As a nation we have been dismal at moving away from three-bed boxes to thinking differently about what our homes should look like. In a world of technology and factory building, and as we build the new generation of homes we desperately need, we have a real chance to be bold.

Great, flexible homes with light and space, in the places where people want to live. Surely it’s not too much to ask?

David Orr is associate director – homes at the Centre for Ageing Better.