Branding

How to sell your city: the birth of the urban tagline

It’s always sunny in Scunthorpe.

Do city rankings really matter?

The winner takes it all.

What can place branding do for London?

The case for the capital.

Rio's Olympic mascots look a bit like Pokemon

Olympic branding must always bear a resemblance to children's toys, apparently.

Cork: Rebel county, smart city

Ireland’s second city has come up with its own conception of what “smart” means.

Why do most city branding campaigns fail?

Actions speak louder than words.