Was an American really conned into buying the wrong London bridge?

London Bridge at home in Lake Havasu City, Arizona. Image: Ken Lund/Flickr.

How did London Bridge come to be one of the biggest tourist attractions in Arizona, second only to the Grand Canyon? Was it an error on the part of the purchaser? Or was it a clever way to dispose of a decrepit structure, making way for progress, while making a profit in the bargain?

London Bridge is where London started: the relative narrowness of the River Thames at that point is what led the Romans to found a city on the site in the first place. Over the centuries, various bridges occupied this site, linking the City to Southwark on the South Bank of the Thames. Each in turn was lost – to fire, or storm, or Vikings. The longest lived seems to have been the 12th century “Old London Bridge”, whose arches supported not just a road across the Thames, but as many as 200 buildings, of anything up to seven storeys high.

In the early 19th century, the Scottish civil engineer John Rennie won a competition to design a replacement. The new London Bridge was 100 feet west of the previous bridge: 928 feet long, 49 feet wide, and supported by five stone arches, it lasted for over a century. By the 1960s, though, the city’s population had more than quadrupled, and London Bridge was supporting cars and buses rather than horse-drawn carriages. To make matters worse, it was said to be sinking at the rate of an inch per eight years; although technically not “falling down”, it was still enough to give London’s authorities cause for concern. 


In 1967, the Greater London Council had decided that a new bridge would have to be constructed and the old one torn down. Usually, under the circumstances abandoned structures would be simply abandoned or destroyed. (Euston Arch, for example, ended up in the River Lea.) But then, Ivan Luckin, a former journalist and PR man serving on the committee working on the scheme, came up with a better idea: why not flog the bridge off to some rich eccentric? Never mind that it was only 130 years old: pitch it right, and you could sell it as an important historic artifact, and improving the state of London’s coffers into the bargain.

This was not as crazy a scheme as it may now sound. Newspaper mogul William Randolph Hearst – whose life inspired Orson Welles’ film Citizen Kane – used to buy old European buildings, then ship them back in piles to be reassembled on his California estate. After some initial cynicism, Luckin’s colleagues embraced the idea, and the bridge was placed on the market. In order to sell the idea, Luckin himself visited New York to address the British-American Chamber of Commerce. 

At around the same time  Robert P. McCulloch, a Missouri-born oil and aviation entrepreneur and chainsaw tycoon (!), was facing his own problems. He’d founded Lake Havasu City on 16,000 acres of western Arizona land in 1963. But the eponymous lake, an arm of the Colorado River which he’d thought would make the new city an attractive resort, was in serious danger of going stagant. 

To prevent that, his engineers created a new channel, turning a peninsula into an island. That, though created a need for a new bridge. What better way to solve the problem, and to put his new city onto the map, than by buying the historic London Bridge

So in April 1968, McCulloch agreed to pay just under $2.5m for the bridge on April 18, 1968. (He was so keen to get hold of it that, despite the lack of competition, he paid twice the value the London authorities had expected.) He then spent $7m more, to have the granite blocks numbered, dismantled, trimmed to size and lugged across to the US. The reconstructed bridge, bridging the channel between Thompson Bay and Lake Havasu, opened to the public in 1971.

Some have come to believe that McCulloch had bought the wrong bridge: that he had meant to buy the far more striking Tower Bridge, but was somehow conned into buying London Bridge. There's no evidence, though, that this is true – and a fair amount that it isn't. The chainsaw entrepreneur got himself photographed on the London Bridge, with the Tower Bridge clearly visible behind him. For his part, Luckin always insisted on the honesty of the deal.

So, yes, a rich American did once agree to buy London Bridge – but no, he wasn’t conned. It’s still there, giving its name to a local resort:

If you want to find out more about this story, why not check out Travis Elborough's book, "London Bridge in America: The Tall Story of a Transatlantic Crossing".

 
 
 
 

The future is here: Register now for Barcelona’s New Economy Week

Barcelona New Economy Week (BNEW) starts this Tuesday with the goal of turning the Catalan city into the "global capital of the new economy".

BNEW runs from 6 to 9 October, with registration remaining open throughout the event, offering insight from 350 speakers on how businesses can bounce back from the impact of the coronavirus pandemic. It will feature top speakers from the business sectors of real estate, logistics, digital industry, e-commerce and economic zones.

The hybrid, business-to-business event – which is taking place in physical and virtual forms – is organised by Consorci de la Zona Franca (CZFB) and will showcase the way in which Barcelona is preparing for the post-Covid world and the "new economy". It is the city’s first big business event of the year and aims to help revitalise and restart the local economy.

“BNEW will be the first great event for the economy’s global recovery that will allow the redesigning of the productive fabric,” says Pere Navarro, state special delegate at CZFB. “It is an honour to have the participation of renowned professionals and attendees from all around the world.

“As we are not in a position to do a proper ‘in person’ fair, we decided to adapt by creating a disruptive and useful event in this way to relaunch the economy.”

The conference will encompass five interconnected events incorporating real estate, logistics, digital industry, e-commerce and economic zones. More than 8,000 professionals from 91 countries from all over the globe will take part virtually. A further 1,000 delegates are expected to attend the five events in person. Over 200 speakers will take part physically, while the rest will give their talks via a digital platform especially created for the unique event. An advanced digital networking platform – using artificial intelligence – will cross-reference the data of all those registered to offer a large number of contacts and directly connect supply with demand.

The conference will also be simultaneously broadcast in high-quality streaming on six channels, one for each of the five interconnected events and an additional stream showcasing Barcelona’s culture and gastronomy.

BNEW will take place in three venues in the city: Estació de França, Casa Seat and Movistar Centre. All are open, digital spaces committed to the United Nations’ 2030 Agenda. Estació de França will host the BNEW Logistics, BNEW E-commerce and BNEW Real Estate events, while Casa Seat will be home to the BNEW Economic Zones event, and the Movistar Centre will host the BNEW Digital Industry.


Some 36 companies are sponsoring BNEW, and 52 start-up companies will take part and present their highly innovative products and services. A further 128 firms will participate in BVillage, a kind of virtual stand where they can show their products and schedule meetings with potential clients.

Highlight sessions will include: "the era of humankind toward the fifth industrial revolution," by Marc Vidal, a digital transformation expert; "rational optimism," by Luca Lazzarini, a commercial communications specialist; and "future smart cities’ challenges and opportunities," by Alicia Asín, a leading voice on artificial intelligence. Sandra Pina will also talk about how sustainability is transforming us, Jorge Alonso on the humane future of cities and Pilar Jericó on how to face changes in the post-Covid era.

BNEW is described as a new way of developing your know-how, expanding your networks and promoting innovation and talent.

“Networking is always one of the main attractions of the events, so to carry it out in this innovative way at BNEW – with the high international profile it boasts – is a great opportunity for companies,” says Blanca Sorigué, managing director of CZFB.

Readers can register for BNEW for free via this link using the discount code BNEWFREE.