These billboards shed light on why people are moving to London – and why others are leaving

One of the responses on the Holborn billboard. Image: courtesy of Rebecca Ross.

If you had free rein over two giant billboards in central London for just under a week, what would you do with them?

That was the question faced by Rebecca Ross,a lecturer in communication design at the Central Saint Martins art school, when she undertook some consultancy work for billboard firm Outdoor Plus. As part of her remuneration, the firm gave her use of two of its electronic billboards, in Holborn and Aldgate.

So, what do do with them? Most of us, let's face it, would probably fill the space with our Instragram feed, or with pictures of cats, or with our Instagram feed about cats. But, as part of the "London is Changing" project, Ross has been collecting anonymised, individual testimonies of why people are leaving or arriving in London. She's using the billboards to highlight her research into the personal stories behind London's migration patterns. 

Part of the appeal lay in the chance to highlight a socially conscious message "in an environment, and on a a scale, usually reserved for a sponsored corporate message," Ross says.  The London is Changing board in Holborn is running between a Cadbury advert and an advert for the government's Good for Business campaign. 

More importantly, though, Ross believes the complex demographics of London aren't thoroughly understood, and are often oversimplified:

The reason it's called "London is changing" and not "London is getting crap" or "London is selling out" or "London is getting too expensive" or "leaving London" is because the situation is actually much more complicated and nuanced than that.

We know anecdotally that there are loads of people coming to London for work from other European countries, for example, where there aren't many work opportunities. Their situation is different to the middle class situation we so often hear about. There are lots of reasons why people relocate – sometimes they're relocating because there are important opportunities here that there aren't elsewhere.

Of course, many are also forced out of London by rising prices: of the 155 responses the project has attracted so far, "most are from people leaving", Ross says. She hopes that the visibility of the billboards will encourage a more diverse range of testimonies, however – and more of those lesser-heard stories of new arrivals in London, who may have been less likely to hear about the project through social networks and university mailing lists.

Once the project is completed, Ross aims to combine the testimonies with more "statistically rigorous" numerical datasets on demographics in different areas (while the testimonies are anonymous, they do ask for respondents' borough). The responses will also be available to download in full online. 

Here are a selection of the testimonies collected so far, taken from those that'll be shown on the billboards until Friday. First, the comments from some of those who are moving to London:

...and why others are leaving:

If you've moved to, from, or within London within the past year, or plan to in the next, you can leave your own testimonial for the project here. Responses will be collected until the end of the year.

Like what you see? Why not follow CityMetric on Facebook or Twitter. Go on, we're lovely.

 
 
 
 

Five ways the UK can prepare for its next heatwave

Brighton, 2014. Image: Getty.

The 2018 summer heatwave in the UK broke records – and it won’t be the last spell of such severe heat. In fact, climate change means that hot summers which would once occur twice a century may soon occur twice a decade. As the population grows and ages, this will lead to more premature heat-related deaths and place extra strain on physical and mental health services.

Previous research on resilience to heatwaves, such as last year’s report by parliament’s Environmental Audit Committee, a cross-party group of MPs, has focused predominantly on policy, regulation and infrastructure. Such research barely addresses behavioural or social responses that occur during hot weather events and how these can contribute to building resilience.

This is what my own work looks at. In a new book I explore these ideas and assessed how to improve resilience to climate change through communication, collaboration and co-production. So what can the UK do to be better prepared for heatwaves in future?

1. Remember that heatwaves are a serious threat

People must be trained to think more carefully about their vulnerabilities and responses to hot weather. Everyone’s experience of hot weather varies, and this is often associated with positive memories of past summers where they’d enjoy the heat, venture outside and make the most of a potentially short-lived summer.

But this often leads to people being more exposed to the effects of the sun, which affects their health and productivity and puts extra strain on hospitals. Hot temperatures also cause roads to melt and train track to buckle, resulting in delays. As hot weather becomes more common, people need to bear these things in mind.

2. Factor in behavioural change

While appropriate regulation and policies are important, they must represent how people respond to heatwaves and how their experiences affect their behaviour. This can be incorporated into broader thinking around other topics.

Buildings, for instance, can be insulated to stay warm in the winter yet cool in the summer, but we need to better understand how people behave in buildings during those periods to ensure appropriate use.

And working practices can be adjusted so people can work outside periods of intense heat. People rarely want to stay at home all day, so more water fountains should be provided in public places.


3. Get better at talking about hot weather

British people famously love talking about the weather. But they still need to get better at talking about heatwaves specifically, and how they can become more resilient to them. That means things like sharing whether they’re feeling the load of the hot weather or sharing ways to stay cool.

Better communication will also help people understand who’s doing what during a hot weather event (for example, emergency services under extra strain, or bus and train drivers working in tough conditions).

4. Learn from the neighbours

Learn from other others. Mediterranean countries, for instance, are used to the hot weather and people there have adopted simple practices to help them cope with the stress: closing shutters during the hot weather, avoiding being outside or on the beach during peak heat temperatures, painting buildings white, staying hydrated and avoiding strenuous activities during hot weather. Countries in northern Europe that are just getting used to severe heatwaves could adopt these practices.

5. Invest in resilience and communication

Investment should be pro-active, rather than reactive. That means working closely with scientists to anticipate the risks from heatwaves, getting a better understanding of our vulnerabilities and the potential measures we can take. Ensure buildings (especially hospitals and care homes) and infrastructure are better prepared to withstand hot weather events and that regulation is updated to better reflect this, without which the number of heatwave-related deaths would increase.

The Conversation

Candice Howarth, Senior Lecturer in Sustainability and Climate Change Communication, University of Surrey.

This article is republished from The Conversation under a Creative Commons license. Read the original article.