These billboards shed light on why people are moving to London – and why others are leaving

One of the responses on the Holborn billboard. Image: courtesy of Rebecca Ross.

If you had free rein over two giant billboards in central London for just under a week, what would you do with them?

That was the question faced by Rebecca Ross,a lecturer in communication design at the Central Saint Martins art school, when she undertook some consultancy work for billboard firm Outdoor Plus. As part of her remuneration, the firm gave her use of two of its electronic billboards, in Holborn and Aldgate.

So, what do do with them? Most of us, let's face it, would probably fill the space with our Instragram feed, or with pictures of cats, or with our Instagram feed about cats. But, as part of the "London is Changing" project, Ross has been collecting anonymised, individual testimonies of why people are leaving or arriving in London. She's using the billboards to highlight her research into the personal stories behind London's migration patterns. 

Part of the appeal lay in the chance to highlight a socially conscious message "in an environment, and on a a scale, usually reserved for a sponsored corporate message," Ross says.  The London is Changing board in Holborn is running between a Cadbury advert and an advert for the government's Good for Business campaign. 

More importantly, though, Ross believes the complex demographics of London aren't thoroughly understood, and are often oversimplified:

The reason it's called "London is changing" and not "London is getting crap" or "London is selling out" or "London is getting too expensive" or "leaving London" is because the situation is actually much more complicated and nuanced than that.

We know anecdotally that there are loads of people coming to London for work from other European countries, for example, where there aren't many work opportunities. Their situation is different to the middle class situation we so often hear about. There are lots of reasons why people relocate – sometimes they're relocating because there are important opportunities here that there aren't elsewhere.

Of course, many are also forced out of London by rising prices: of the 155 responses the project has attracted so far, "most are from people leaving", Ross says. She hopes that the visibility of the billboards will encourage a more diverse range of testimonies, however – and more of those lesser-heard stories of new arrivals in London, who may have been less likely to hear about the project through social networks and university mailing lists.

Once the project is completed, Ross aims to combine the testimonies with more "statistically rigorous" numerical datasets on demographics in different areas (while the testimonies are anonymous, they do ask for respondents' borough). The responses will also be available to download in full online. 

Here are a selection of the testimonies collected so far, taken from those that'll be shown on the billboards until Friday. First, the comments from some of those who are moving to London:

...and why others are leaving:

If you've moved to, from, or within London within the past year, or plan to in the next, you can leave your own testimonial for the project here. Responses will be collected until the end of the year.

Like what you see? Why not follow CityMetric on Facebook or Twitter. Go on, we're lovely.

 
 
 
 

Joe Anderson: Why I resigned from the Northern Powerhouse Partnership

Liverpool Lime Street station, 2008. Image: Getty.

The Labour mayor of Liverpool has a few choice words for Chris Grayling.

I resigned from the board of the Northern Powerhouse Partnership this week. I just didn’t see the point of continuing when it is now crystal clear the government isn’t committed to delivering the step-change in rail investment in the North that we so desperately need. Without it, the Northern Powerhouse will remain a pipedream.

Local government leaders like me have been left standing at the altar for the past three years. The research is done. The case has been made. Time and again we’ve been told to be patient – the money is coming.

Well, we’ve waited long enough.

The only thing left is for the transport secretary to come up with the cash. I’m not holding my breath, so I’m getting on with my day job.

There’s a broader point here. Rail policy has been like a roller-coaster in recent years. It soars and loops, twisting and turning, without a clear, committed trajectory. There is no consistency – or fairness. When London makes the case for Crossrail, it’s green-lit. When we make the same case for HS3 – linking the key Northern cities – we are left in Whitehall limbo.

Just look at the last week. First we had the protracted resignation of Sir Terry Morgan as Chairman of HS2 Ltd. Just when we need to see firm leadership and focus we have instead been offered confusion and division. His successor, Allan Cooke, said that HS2 Ltd is “working to deliver” services from London to Birmingham – the first phase of the line – from 2026, “in line with the targeted delivery date”. (“In line?”)

Just when HS2 finally looked like a done deal, we have another change at the top and promises about delivery are sounding vaguer. Rumours of delays and cost over-runs abound.

Some would like to see the case for HS2 lose out to HS3, the cross-Pennine east-west line. This is a bit like asking which part of a train is more important: its engine, or its wheels. We need both HS2 and HS3. We are currently left trying to build the fourth industrial revolution on infrastructure from the first.

If we are ever to equip our country with the ability to meet rising customer and freight demand, improve connectivity between our major conurbations and deliver the vision of the Northern Powerhouse, then we need the key infrastructure in place to do that.


There are no shortcuts. Ministers clearly believe there are. The second piece of disappointing news is that officials at the Department for Transport have already confirmed to the freight industry that any HS3 line will not be electrified, the Yorkshire Post reports.

This is a classic false economy. The renaissance of the Liverpool Dockside – now called Superport – is undergoing a £1bn investment, enabling it to service 95 per cent  of the world’s largest container ships, opening up faster supply chain transit for at least 50 per cent  of the existing UK container market. Why squander this immense opportunity with a cut-price rail system?

Without the proper infrastructure, the North of England will never fulfil its potential, leaving our economy lop-sided and under-utilised for another generation. This is not provincial jealousy. Building a rail network that’s fit for purpose for both passenger and freight will remove millions of car journeys from the road and make our national economy more productive. It will also be cleaner, cheaper and more reliable. Our European neighbours have long understood the catalytic effect of proper connectivity between cities.

Similarly, linking together towns and key cities across the North of England is a massive prize that will boost growth, create jobs and provide a counterweight to Greater London, easing pressures on the capital and building resilience into our national economy.

To realise this vision, we need the finance and political commitment. Confirmation that the government is pushing ahead with HS3 – as well as HS2 – is now sorely needed.

With Brexit looming and all the uncertainly it brings in its wake, it is even more pressing to have clarity around long-term investment decisions about our critical infrastructure. Given the investment, the North will seize the chance.

But until ministers are serious, I have a city to run.

Joe Anderson is the elected Labour mayor of Liverpool.