Is “Paris Syndrome” actually a real thing?

Image: Getty.

On reading most definitions of “Paris Syndrome”, it’s easy to assume it’s an urban myth – and a xenophobic one at that. Defined generally as a kind of mental disorder which takes hold of tourists who visit Paris and are disappointed by what they see, it's also one which apparently afflicts Japanese people in particular: in 2006, the BBC reported that 12 Japanese people were struck down with it that summer, and in some this resulted in full “psychiatric breakdown”.  In 2014, Bloomberg straightfacedly ran a piece noting that this “epidemic” was now affecting Chinese tourists, too. So what gives?

The roots of the syndrome, and our cultural obsession with it, seem to lie in the 19th century, when the author Marie-Henri Beyle (better known by his pen name Stendahl) claimed to be suffering from something called “Florence Syndrome”. He wrote of visiting the Basilica of Santa Croce:

I was in a sort of ecstasy, from the idea of being in Florence... Everything spoke so vividly to my soul. Ah, if I could only forget. I had palpitations of the heart, what in Berlin they call "nerves."

Florencian hospital staff still report incidents of tourists with elevated heartbeats and fast breathing after visiting various beautiful sites in the city.

This, however, is essentially the opposite of Paris syndrome, as it resulted from the wonder of the art and architecture in the city. The Japanese tourists who allegedly required psychological treatment after visiting Paris in 2006 were reported to be disappointed by the city, not impressed by it.


A news report at the time noted that the visitors came with a “deeply romantic vision “ of the capital, its culture and art, and the “beauty of French women”. Bloomberg claims that Chinese people arrive “expecting to see a quaint, affluent and friendly European city with smartly dressed men and women smelling of Chanel No. 5”  after seeing films like Amelie or An American in Paris. 

In reality, the thinking goes, the city’s “scruffy streets” and “unfriendly locals” are so shocking that visitors experience psychological problems as a result.

So do we – and Japanese people in particular – really have such an idealised vision of Paris? It was notable in the wake of the Paris attacks that much of the outpouring of sympathy and grief centred on a version of the city that would be virtually unrecognisable, or at least fairly meaningless to its residents  a "culture of baguettes and wine", the "city of love". It's idealised despite the fact that, in most ways, it's pretty much the same as other European capitals. 

There's also a chance that "Paris Syndrome" is little more than "tourist syndrome". Culture shock is a recognised phenomenon, and it’s true that Japanese visitors may face more of a language and cultural barrier visitors from other European countries; they're also more likely to visit Paris than anywhere else in Europe. Many of the symptoms described by Stendahl and modern reports reflect those of heatstroke, or over-exertion – it’s easy to forget that walking around an unfamiliar city for a full day is much more draining than what we'd be doing at home.

Then there’s another possibility: the not-uncomon phenomena of inexplicable psychological reactions which repeat within a certain group, like the case of the fainting cheerleaders in the US. It’s impossible to know whether the 12 Japanese who needed treatment in 2006 knew one another – but it’s notable that similar statistics don't emerge every year, though there were reports of 20 cases of Paris syndrome in 2011. 

Paris Syndrome, a 2014 novel by Tahir Shah, uses the phenomenon as its theme and title. In it, a character becomes obsessed with the French capital throughout her childhood and young adulthood. and finally goes there – only to be gripped by the syndrome, “rampage” through Louis Vuitton, and moon a sales clerk.


I haven’t read the novel in full, but it seems a clever satire on our interest in the phenomenon, as well as an exploration of the aspects of it that seem real. In one scene, a psychiatrist is asked on the news what causes Paris Syndrome:

“Obsession,” he said, mouthing the syllables thoughtfully. “An extreme obsession with Paris. An intoxicated sense of awe at its architecture, its customs, and its general jooie de vivre. Paris Syndrome is a manic inability to make sense of it all…. Paris Syndrome is among the most misunderstood and most dangerous of all psychological conditions.

Here, Paris syndrome seems to be the fixation and elevation of a thing until it can never really satisfy. The use of Paris seems basically incidental: tantrums among children on Christmas morning are an obvious parallel.

Perhaps it's simply a case of expecting a lot from a holiday, and reacting badly when it doesn't happen. Throw a long distance from home and an unfamiliar culture into the mix, and we have our explanation. 

 
 
 
 

High streets and shopping malls face a ‘domino effect’ from major store closures

Another one bites the dust: House of Fraser plans to close the majority of its stores. Image: Getty.

Traditional retail is in the centre of a storm – and British department store chain House of Fraser is the latest to succumb to the tempest. The company plans to close 31 of its 59 shops – including its flagship store in Oxford Street, London – by the beginning of 2019. The closures come as part of a company voluntary arrangement, which is an insolvency deal designed to keep the chain running while it renegotiates terms with landlords. The deal will be voted on by creditors within the month.

Meanwhile in the US, the world’s largest retail market, Sears has just announced that it will be closing more than 70 of its stores in the near future.

This trend of major retailers closing multiple outlets exists in several Western countries – and its magnitude seems to be unrelated to the fundamentals of the economy. The US, for example, has recently experienced a clear decoupling of store closures from overall economic growth. While the US economy grew a healthy 2.3 per cent in 2017, the year ended with a record number of store closings, nearly 9,000 while 50 major chains filed for bankruptcy.

Most analysts and industry experts agree that this is largely due to the growth of e-commerce – and this is not expected to diminish anytime soon. A further 12,000 stores are expected to close in the US before the end of 2018. Similar trends are being seen in markets such as the UK and Canada.

Pushing down profits

Perhaps the most obvious impact of store closures is on the revenues and profitability of established brick-and-mortar retailers, with bankruptcies in the US up by nearly a third in 2017. The cost to investors in the retail sector has been severe – stocks of firms such as Sears have lost upwards of 90 per cent of their market value in the last ten years. By contrast, Amazon’s stock price is up over 2,000 per cent in the same period – more than 49,000 per cent when considering the last 20 years. This is a trend that the market does not expect to change, as the ratio of price to earnings for Amazon stands at ten times that of the best brick-and-mortar retailers.

Although unemployment levels reached a 17-year low in 2017, the retail sector in the US shed a net 66,500 jobs. Landlords are losing longstanding tenants. The expectation is that roughly 25 per cent of shopping malls in the US are at high risk of closing one of their anchor tenants such as a Macy’s, which could set off a series of store closures and challenge the very viability of the mall. One out of every five malls is expected to close by 2022 – a prospect which has put downward pressure on retail real estate prices and on the finances of the firms that own and manage these venues.

In the UK, high streets are struggling through similar issues. And given that high streets have historically been the heart of any UK town or city, there appears to be a fundamental need for businesses and local councils to adapt to the radical changes affecting the retail sector to preserve their high streets’ vitality and financial viability.


The costs to society

While attention is focused on the direct impacts on company finances, employment and landlord rents, store closures can set off a “domino effect” on local governments and businesses, which come at a significant cost to society. For instance, closures can have a knock-on effect for nearby businesses – when large stores close, the foot traffic to neighbouring establishments is also reduced, which endangers the viability of other local businesses. For instance, Starbucks has recently announced plans to close all its 379 Teavana stores. Primarily located inside shopping malls, they have harshly suffered from declining mall traffic in recent years.

Store closures can also spell trouble for local authorities. When retailers and neighbouring businesses close, they reduce the taxable revenue base that many municipalities depend on in order to fund local services. Add to this the reduction in property taxes stemming from bankrupt landlords and the effect on municipal funding can be substantial. Unfortunately, until e-commerce tax laws are adapted, municipalities will continue to face financial challenges as more and more stores close.

It’s not just local councils, but local development which suffers when stores close. For decades, many cities in the US and the UK, for exmaple Detroit and Liverpool, have heavily invested in efforts to rejuvenate their urban cores after years of decay in the 1970s and 1980s. Bringing shops, bars and other businesses back to once derelict areas has been key to this redevelopment. But today, with businesses closing, cities could once again face the prospect of seeing their efforts unravel as their key urban areas become less attractive and populations move elsewhere.

Commercial ecosystems featuring everything from large chain stores to small independent businesses are fragile and sensitive to change. When a store closes it doesn’t just affect employees or shareholders – it can have widespread and lasting impacts on the local community, and beyond. Controlling this “domino effect” is going to be a major challenge for local governments and businesses for years to come.

Omar Toulan, Professor in Strategy and International Management, IMD Business School and Niccolò Pisani, Assistant Professor of International Management, University of Amsterdam.

This article was originally published on The Conversation. Read the original article.