A man in a iron mask spent most of 1908 pushing a pram around England. Nobody knows why

This is probably the wrong type of suit of armour, but honestly, this is a really difficult story to illustrate. Image: Getty.

A man in a iron mask spent most of 1908 pushing a pram around England’s largest towns and cities. Was it a pilgrimage? A viral marketing campaign? Psychogeography?

According to postcards and pamphlets he sold as he went, this was the man’s story. One night at the National Sporting Club in Covent Garden, J.P. Morgan (yes, that one) and the Earl of Lonsdale started arguing about whether someone could circumnavigate incognito, on foot. Lonsdale said yes; Morgan said no.

Enter, somehow, roguish investor Harry Bensley, who agreed to personally put the matter to the test.  Lonsdale and Morgan wagered £21,000 on it – almost £2 million in today’s money.

The challenge’s principal rule was that, to disguise Bensley’s identity, he would wear an iron mask from a suit of armour. Another condition specified 169 cities and towns in England and Wales, and 125 others across the world, that he’d visit in order. He’d also have to push a baby’s pram (sans baby) the entire time, finance the journey by selling promotional postcards, and , er, find a wife.

The man himself. Image: Wikipedia/public domain.

According to legend, he almost made it, having walked 30,000 miles over six years, before the bet was called off because of a rather inconvenient war that kicked off in 1914. After some time in the army, Bensley returned home to find out that Russia, where he’d invested heavily, was having a slight revolution, and he was now broke.

Did any of this actually happen? All anyone can say for sure is that, for several months in 1908, for whatever reason, Harry Bensley took an extremely circuitous walk around southern England and Wales, wearing his helmet and pushing his pram. Researcher Tim Kirby has ‘tracked’ the journey through sources including contemporaneous press reports:

Image: Tim Kirby/Google Maps.


According to Kirby’s theorised route, the furthest Bensley ever made it from London was Penzance. En-route he allegedly sold a postcard to the king, received 200 proposals, and ended up in court for selling stuff without a license, where he somehow managed to get away without revealing his identity. By the autumn, though, the journey had come to a premature end, in Wolverhampton.

So what’s the truth of the story? According to Ken McNaughton, Bensley’s great-grandson, the family legend (as apparently told by Bensley to his illegitimate son) was that the walk was done as a forfeit, in order to avoid a crippling loss he’d incurred while gambling at his club. But no-one has ever actually been able to prove that J. P. Morgan or the Earl of Lonsdale had anything to do with it: Morgan had, in fact, died a year before the whole thing was called off.


Was it just a good story to help sell some postcards? Well, yes, maybe. Bensley himself wrote an article in December 1908, confessing that the whole thing had been a money-making publicity stunt he’d cooked up while in jail, which had rather backfired when it turned out wearing a 4lb helmet all day for months on end wasn’t much fun. He reported that the trek had covered 2,400 miles, and that he and his entourage – including a man who’d pretended to be an observer sent to ensure he stuck to the rules of the bet – had been solely supported through sales of postcards and other souvenirs. That said, he’s at such pains to impress this on the reader, you do wonder if he’s protesting a bit too much: for such a convoluted plan it’s hard to see what the payoff could have been.

It seems unlikely that, nearly 110 years after the scheme was concocted, we’ll get any clearer answer as to why it was concocted. Maybe we just have to simply enjoy that it was concocted, and leave it at that.

Or maybe sometimes a guy just need to put on an iron mask, load up his pram and start heading for Wolverhampton, you know? The future case for Ed Jefferson’s defense rests, your honour.

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“Stop worrying about hairdressers”: The UK government has misdiagnosed its productivity problem

We’re going as fast as we can, here. Image: Getty.

Gonna level with you here, I have mixed feelings about this one. On the one hand, I’m a huge fan of schadenfreude, so learning that it the government has messed up in a previously unsuspected way gives me this sort of warm glow inside. On the other hand, the way it’s been screwing up is probably making the country poorer, and exacerbating the north south divide. So, mixed reviews really.

Here’s the story. This week the Centre for Cities (CfC) published a major report on Britain’s productivity problem. For the last 200 years, ever since the industrial revolution, this country has got steadily richer. Since the financial crash, though, that seems to have stopped.

The standard narrative on this has it that the problem lies in the ‘long tail’ of unproductive businesses – that is, those that produce less value per hour. Get those guys humming, the thinking goes, and the productivity problem is sorted.

But the CfC’s new report says that this is exactly wrong. The wrong tail: Why Britain’s ‘long tail’ is not the cause of its productivity problems (excellent pun, there) delves into the data on productivity in different types of businesses and different cities, to demonstrate two big points.

The first is that the long tail is the wrong place to look for productivity gains. Many low productivity businesses are low productivity for a reason:

The ability of manufacturing to automate certain processes, or the development of ever more sophisticated computer software in information and communications have greatly increased the output that a worker produces in these industries. But while a fitness instructor may use a smartphone today in place of a ghetto blaster in 1990, he or she can still only instruct one class at a time. And a waiter or waitress can only serve so many tables. Of course, improvements such as the introduction of handheld electronic devices allow orders to be sent to the kitchen more efficiently, will bring benefits, but this improvements won’t radically increase the output of the waiter.

I’d add to that: there is only so fast that people want to eat. There’s a physical limit on the number of diners any restaurant can actually feed.

At any rate, the result of this is that it’s stupid to expect local service businesses to make step changes in productivity. If we actually want to improve productivity we should focus on those which are exporting services to a bigger market.  There are fewer of these, but the potential gains are much bigger. Here’s a chart:

The y-axis reflects number of businesses at different productivities, shown on the x-axis. So bigger numbers on the left are bad; bigger numbers on the right are good. 

The question of which exporting businesses are struggling to expand productivity is what leads to the report’s second insight:

Specifically it is the underperformance of exporting businesses in cities outside of the Greater South East that causes not only divergences across the country in wages and standards of living, but also hampers national productivity. These cities in particular should be of greatest concern to policy makers attempting to improve UK productivity overall.

In other words, it turned out, again, to the north-south divide that did it. I’m shocked. Are you shocked? This is my shocked face.

The best way to demonstrate this shocking insight is with some more graphs. This first one shows the distribution of productivity in local services business in four different types of place: cities in the south east (GSE) in light green, cities in the rest of the country (RoGB) in dark green, non-urban areas in the south east in purple, non-urban areas everywhere else in turquoise.

The four lines are fairly consistent. The light green, representing south eastern cities has a lower peak on the left, meaning slightly fewer low productivity businesses, but is slightly higher on the right, meaning slightly more high productivity businesses. In other words, local services businesses in the south eastern cities are more productive than those elsewhere – but the gap is pretty narrow. 

Now check out the same graph for exporting businesses:

The differences are much more pronounced. Areas outside those south eastern cities have many more lower productivity businesses (the peaks on the left) and significantly fewer high productivity ones (the lower numbers on the right).

In fact, outside the south east, cities are actually less productive than non-urban areas. This is really not what you’d expect to see, and no a good sign for the health of the economy:

The report also uses a few specific examples to illustrate this point. Compare Reading, one of Britain’s richest medium sized cities, with Hull, one of its poorest:

Or, looking to bigger cities, here’s Bristol and Sheffield:

In both cases, the poorer northern cities are clearly lacking in high-value exporting businesses. This is a problem because these don’t just provide well-paying jobs now: they’re also the ones that have the potential to make productivity gains that can lead to even better jobs. The report concludes:

This is a major cause for concern for the national economy – the underperformance of these cities goes a long way to explain both why the rest of Britain lags behind the Greater South East and why it performs poorly on a

European level. To illustrate the impact, if all cities were as productive as those in the Greater South East, the British economy would be 15 per cent more productive and £225bn larger. This is equivalent to Britain being home to four extra city economies the size of Birmingham.

In other words, the lesson here is: stop worrying about the productivity of hairdressers. Start worrying about the productivity of Hull.


You can read the Centre for Cities’ full report here.

Jonn Elledge is the editor of CityMetric. He is on Twitter as @jonnelledge and on Facebook as JonnElledgeWrites

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