Everybody hates the Midlands, and other lessons from YouGov’s latest spurious polling

Dorset, which people like, for some reason. Image: Getty.

Just because you’re paranoid, the old joke runs, doesn’t mean they’re not out to get you. By the same token: just because I’m an egomaniac, doesn’t mean that YouGov isn’t commissioning polls of upwards of 50,000 people aimed at me, personally.

Seriously, that particular pollster has form for this: almost exactly a year ago, it published the results of a poll about London’s tube network that I’m about 98 per cent certain* was inspired by an argument Stephen Bush and I had been having on Twitter, at least partly on the grounds that it was the sort of thing that muggins here would almost certainly write up. 

And, I did write it up – or, to put it another way, I fell for it. So when, 364 days later, the same pollster produces not one but two polls, ranking Britain’s cities and counties respectively, it’s hard to escape the suspicion that CityMetric and YouGuv are now locked in a co-dependent and potentially abusive relationship.

But never mind that now. What do the polls tell us?

Let’s start with the counties

Everybody loves the West Country

YouGov invited 42,000 people to tell it whether or not they liked England’s 47 ceremonial counties for some reason. The top five, which got good reviews from between 86 and 92 per cent of respondents, were, in order: Dorset, Devon, Cornwall, North Yorkshire and Somerset. That’s England’s four most south westerly counties. And North Yorkshire.

So: almost everyone likes the South West, though whether this is because they associate it with summer holidays or cider or what, the data doesn’t say. Perhaps, given the inclusion of North Yorkshire, people just like countryside. That would seem to be supported by the fact that...


Nobody really likes the metropolitan counties

Greater London was stitched together in 1965. Nine years later, more new counties were created to cover the metropolitan areas of Manchester, Liverpool (Merseyside), Birmingham (the West Midlands), Newcastle (Tyne&Wear), Leeds (West Yorkshire and Sheffield (South Yorkshire). Actually, there were also new counties covering Teesside (Cleveland) and Bristol/Bath (Avon), too, but those have since been scrapped, so let’s ignore them.

Not all of those seven counties still exist in any meaningful governmental sense – but they’re still there for ’ceremonial purposes’, whatever that means. And we now know, thanks to this poll, that – to the first approximation – nobody much likes any of them. The only one to make it into the top half of the ranking is West Yorkshire, which comes 12th (75 per cent approval); South Yorkshire (66 per cent) is next, at 27th. Both of those, it may be significant, have the name of a historic county in their name.

The ones without an ancient identity to fall back on are all clustered near the bottom. Tyne & Wear is 30th out of 47 (64 per cent), Greater London 38th (58 per cent), Merseyside 41st (55 per cent), Greater Manchester 42nd (53 per cent)... Not even half of people like the West Midlands (49 per cent, placing it 44th out of 47). Although it seems to suffer also from the fact that...

Everybody hates the Midlands

Honestly, look at that map:

 

Click to expand.

The three bottom rated counties, are all Midlands ones: Leicestershire, Northamptonshire and Bedfordshire – which, hilariously, with just 40 per cent approval, is a full seven points behind its nearest rival, the single biggest drop on the entire table.

What the hell did Bedfordshire ever do to you, England? Honestly, it makes Essex’s 50 per cent approval rate look pretty cheery.

While we’re talking about irrational differences:

There’s trouble brewing in Sussex

West Sussex ranks 21st, with a 71 per cent approval rating. But East Sussex is 29th, at just 65 per cent.

Honestly, what the fuck? Does the existence of Brighton piss people off that much?

Actually, we know it doesn’t because thanks to YouGov we have polling.

No, Brighton does not piss people off that much

Click to expand.

A respectable 18th out of 57, with a 74 per cent approval rating. I guess it could be dragged up by how much everyone loves Hove, but it doesn’t seem that likely.

London is surprisingly popular

Considering how much of the national debate on these things is dedicated to slagging off the capital – and who can blame people, really, given the state of British politics – I’m a bit surprised that London is not only in the top half but the top third. It ranks 22nd, with an approval rating of 73 per cent, higher than any other major city except Edinburgh.

But what people really want is somewhere pretty with a castle or cathedral

Honestly, look at the top 10:

City % who like the city Rank
York 92% 1
Bath 89% 2
Edinburgh 88% 3
Chester 83% 4
Durham 81% 5
Salisbury 80% 6
Truro 80% 7
Canterbury 79% 8
Wells 79% 9
Cambridge 78% 10

These people don’t want cities, they want Christmas cards.

No really, everyone hates the Midlands

Birmingham is the worst-rated big city, coming 47th with an approval rating of just 40 per cent. Leicester, Coventry and Wolverhampton fare even worse.

What did the Midlands ever do to you, Britain?

The least popular city is Bradford, which shows that people are awful

An approval rating of just 23 per cent. Given that Bradford is lovely, and has the best curries in Britain, I’m going to assume that

a) a lot of people haven’t been there, and

b) a lot of people have dodgy views on race relations.

Official city status is stupid

This isn’t something I learned from the polls exactly, but... Ripon? Ely? St David’s? Wells? These aren’t cities, they’re villages with ideas above their station.

By the same token, some places that very obviously should be cities are nowhere to be seen. Reading and Huddersfield are conspicuous by their absence. Middlesbrough and Teesside are nowhere to be seen.

I’ve ranted about this before – honestly, I don’t care if it’s how the queen likes it, it’s stupid. But what really bugs me is that YouGov haven’t even ranked all the official cities. Where’s Chelmsford, the county town of Essex, which attained the dignity of official city status in 2012? Or Perth, which managed at the same time? Or St Asaph, a Welsh village of 3,355 people? Did St Asaph mean nothing to you, YouGov?

Jonn Elledge is the editor of CityMetric. He is on Twitter as @jonnelledge and on Facebook as JonnElledgeWrites.

Want more of this stuff? Follow CityMetric on Twitter or Facebook.

*A YouGov employee I met in a pub later confirmed this, and I make a point of always believing things that people tell me in pubs.

 
 
 
 

When should you forget the bus and just walk?

Might as well talk, tbh. Image: Getty.

It can often be tempting to jump on a bus for a short journey through the city, especially when it’s raining or you’re running behind schedule. Where there are dedicated bus lanes in place, it can feel as though you speed past gridlocked traffic. But as city authorities begin new initiatives to get people walking or cycling, that could all change – and so could you.

British people are wasting tens of hours in traffic every year: London comes top, with the average commuter spending 74 hours in traffic, followed by Manchester, with 39 hours and Birmingham and Lincoln, both with 36 hours.

It might surprise some people to learn that cities are intentionally slowing down private vehicles, in order to shift people to other, more efficient, modes of transport. In fact, Transport for London removed 30 per cent of the road capacity for private vehicles in central London between 1996 and 2010. That trend continues today, as the organisation gives over more space for buses, cyclists and pedestrians.

London’s road capacity, over time. Image: Transport for London/author provided.

Clamp down on cars

The loss of road capacity for cars has occurred across most UK cities, but not on the same scale everywhere. The good news is that the changes, when made, appear to have reduced actual car congestion. It seems that by making it less attractive to use your car, you’ll be more likely to use other transport. In fact, the average speed of buses and cyclists can be up to twice as fast as normal traffic in cities such as London.

The relationship between walking and improved health has been proven to such an extent that it seems everyone – your doctor, your family, regional and national government – wants to increase physical activity. The savings in health care costs, are via improved fitness, reduced pollution and improved mental health, and its impact on social care are huge.

For instance, Greater Manchester wants to increase the number of people who get the recommended level of exercise (only about half currently do). The most advanced of these plans is London’s, which has the specific goal of increasing the number of walks people take by a million per day.

So, the reality is that over the next few years, walking will gradually appear more and more “normal” as we are purposefully nudged towards abandoning our rather unhealthy, sedentary lifestyles.


The long journey

Consider this: the typical bus journey in the UK is almost three miles, with an average journey time of around 23 minutes. The equivalent walk would take approximately 52 minutes, travelling at just over three miles per hour. It seems obvious that the bus is much faster – but there’s much more to consider.

People normally walk at least a quarter of a mile to and from the bus stop – that’s roughly ten minutes. Then, they have to wait for a bus (let’s say five minutes), account for the risk of delay (another five minutes) and recover from the other unpleasant aspects of bus travel, such as overcrowding.

This means that our 23 minute bus journey actually takes 43 minutes of our time; not that much less than the 52 minutes it would have taken to walk. When you think of the journey in this holistic way, it means you should probably walk if the journey is less than 2.2 miles. You might even choose to walk further, depending on how much value you place on your health, well-being and longevity – and of course how much you dislike the more unpleasant aspects of bus travel.

The real toss up between walking and getting the bus is not really about how long it takes. It’s about how we change the behaviour and perceptions we have been conditioned to hold throughout our lives; how we, as individuals, engage with the real impacts that our travel decisions have on our longevity and health. As recent converts to walking, we recommend that you give it a go for a month, and see how it changes your outlook.

The Conversation

Marcus Mayers, Visiting Research Fellow, University of Huddersfield and David Bamford, Professor of Operations Management, University of Huddersfield.

This article is republished from The Conversation under a Creative Commons license. Read the original article.