“The City & the City & the Squirtle”: What can China Miéville teach us about Pokemon Go?

Pokemon Go outside the White House. Image: Getty.

An elderly woman was walking slowly away from me in a shambling sway. She turned her head and looked at me. I was struck by her motion, and I met her eyes. I wondered if she wanted to tell me something. In my glance I took in her clothes, her way of talking, of holding herself, and looking.

With a hard start, I realised that she was not on Gunter-Strasz at all, and that I should not have seen her.

In China Miéville’sThe City & the City the cities of Besźel and UlQoma are cities with a strange attachment. The two places are intermingled; one street in Besźel and the next in UlQoma, with “crosshatched” areas where the two cities exist right on top of each other. In the crosshatch one building might be in a different city to the next, and people mingle in the streets “unseeing” their neighbours that belong somewhere else.

The book introduces us to unificationists who insist that there was no real difference, as well as nationalists of both stripes who want to annex the other side. But far more numerous than any of these are the ordinary citizens of both cities who do the work of keeping the cities separate every day, in their thousand unseeings of people and places right in front of the them, but in a foreign land.

This book works so well because of a sense that this conceit literalises something that is true of every city. There are places that are home, places that are not – and places where people walk past each other, ignoring lives that are right next door but might as well be in another country.

I bring this up because, when we talk about augmented reality games as a new way of interacting with The City, hidden inside our discussion is the idea that there is only one City to augment.

Pokemon Go in Melbourne. Image: Getty

At its most sci-fi, augmented reality can be seen in technology like Google Glass, which superimposes information over your vision to add context to the world you’re seeing. But this is just a high tech version of an old idea. A tour guide walking with you through a city’s streets is itself a form of “augmented reality”, revealing hidden histories and stories that change how you see a place. And what is a ghost tour but an AR fantasy experience, exploring a different world with different rules, hidden right beneath our own?

What makes AR games different is you can interact with this other place: your actions can change it. Niantic’s Pokémon Go is essentially a re-skin of their other game Ingress. But Ingress’ game mechanics were built around a sci-fi conspiracy story, with unseen alien intrusions into the real world, Pokémon Go has a far more appealing angle. There is a world that overlaps this one, and it’s your childhood. It’s back! In app form!

Niantic released access to a whole alternate world overnight. This action created both a distinction between players and non-players (why are all these people here and staring at their phones?), and a different set of rules on how players should interact in public spaces. And as the game requires physical presence at certain places, it brings people together in an unusual way: people walk with their phone out, a shibboleth of their membership of the new community.

Like a power cut that disrupts the normal flow of life and brings people out on the streets, Pokémon Go temporarily disrupts the idea that you don’t have things in common with these strangers. These are people who grew up to find themselves living different lives, but Pokémon Go creates a new space on top of all the different cities, based around a touchstone they all have in common.

Pokemon Go in Kuwait City. Image: Getty

But the every day world can’t be easily pushed aside with an app. In recent Pokémon games, you can set your gender and skin tone, without that setting some areas or interactions out of bounds. Dropping game rules that don’t see physical features as significant onto the real world leads to clashes between game rules and social ones. Walking back and forth on random streets looking for Pokémon might be a different experience, with real world risks, depending on the colour of your skin.

Alternatively, game rules can be manipulated for real world advantage. Players can use a lure to bring more Pokémon to an area, which in turn lures other players – great if you’re looking for people to rob.

One of things The City & the City does well is take the reader from thinking the situation is absurd – it’s all clearly one place – to believing that there is value in seeing Besźel and UlQoma as separate; that something is lost in the idea of unification. This isn’t to say that our divisions are inherently Good and Proper (which takes us quickly to “people should just know their place” and “separate but equal”): it’s simply to recognise that cities with millions of people are too big to have just one culture. The real benefit of healthy cities is constructive cross-hatching, where people exist in multiple identities at once.

Pokémon Go might not change break down social rules, or last longer than a year – but augmented reality, where people can share the same experience of a different place, will have an impact on the cities of the future. Whether this is a good thing or not will likely depend on the audience size. Will these new realities bring people together, or make the world more insular? What kind of cross-hatching does your app create?

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High streets and shopping malls face a ‘domino effect’ from major store closures

Another one bites the dust: House of Fraser plans to close the majority of its stores. Image: Getty.

Traditional retail is in the centre of a storm – and British department store chain House of Fraser is the latest to succumb to the tempest. The company plans to close 31 of its 59 shops – including its flagship store in Oxford Street, London – by the beginning of 2019. The closures come as part of a company voluntary arrangement, which is an insolvency deal designed to keep the chain running while it renegotiates terms with landlords. The deal will be voted on by creditors within the month.

Meanwhile in the US, the world’s largest retail market, Sears has just announced that it will be closing more than 70 of its stores in the near future.

This trend of major retailers closing multiple outlets exists in several Western countries – and its magnitude seems to be unrelated to the fundamentals of the economy. The US, for example, has recently experienced a clear decoupling of store closures from overall economic growth. While the US economy grew a healthy 2.3 per cent in 2017, the year ended with a record number of store closings, nearly 9,000 while 50 major chains filed for bankruptcy.

Most analysts and industry experts agree that this is largely due to the growth of e-commerce – and this is not expected to diminish anytime soon. A further 12,000 stores are expected to close in the US before the end of 2018. Similar trends are being seen in markets such as the UK and Canada.

Pushing down profits

Perhaps the most obvious impact of store closures is on the revenues and profitability of established brick-and-mortar retailers, with bankruptcies in the US up by nearly a third in 2017. The cost to investors in the retail sector has been severe – stocks of firms such as Sears have lost upwards of 90 per cent of their market value in the last ten years. By contrast, Amazon’s stock price is up over 2,000 per cent in the same period – more than 49,000 per cent when considering the last 20 years. This is a trend that the market does not expect to change, as the ratio of price to earnings for Amazon stands at ten times that of the best brick-and-mortar retailers.

Although unemployment levels reached a 17-year low in 2017, the retail sector in the US shed a net 66,500 jobs. Landlords are losing longstanding tenants. The expectation is that roughly 25 per cent of shopping malls in the US are at high risk of closing one of their anchor tenants such as a Macy’s, which could set off a series of store closures and challenge the very viability of the mall. One out of every five malls is expected to close by 2022 – a prospect which has put downward pressure on retail real estate prices and on the finances of the firms that own and manage these venues.

In the UK, high streets are struggling through similar issues. And given that high streets have historically been the heart of any UK town or city, there appears to be a fundamental need for businesses and local councils to adapt to the radical changes affecting the retail sector to preserve their high streets’ vitality and financial viability.


The costs to society

While attention is focused on the direct impacts on company finances, employment and landlord rents, store closures can set off a “domino effect” on local governments and businesses, which come at a significant cost to society. For instance, closures can have a knock-on effect for nearby businesses – when large stores close, the foot traffic to neighbouring establishments is also reduced, which endangers the viability of other local businesses. For instance, Starbucks has recently announced plans to close all its 379 Teavana stores. Primarily located inside shopping malls, they have harshly suffered from declining mall traffic in recent years.

Store closures can also spell trouble for local authorities. When retailers and neighbouring businesses close, they reduce the taxable revenue base that many municipalities depend on in order to fund local services. Add to this the reduction in property taxes stemming from bankrupt landlords and the effect on municipal funding can be substantial. Unfortunately, until e-commerce tax laws are adapted, municipalities will continue to face financial challenges as more and more stores close.

It’s not just local councils, but local development which suffers when stores close. For decades, many cities in the US and the UK, for exmaple Detroit and Liverpool, have heavily invested in efforts to rejuvenate their urban cores after years of decay in the 1970s and 1980s. Bringing shops, bars and other businesses back to once derelict areas has been key to this redevelopment. But today, with businesses closing, cities could once again face the prospect of seeing their efforts unravel as their key urban areas become less attractive and populations move elsewhere.

Commercial ecosystems featuring everything from large chain stores to small independent businesses are fragile and sensitive to change. When a store closes it doesn’t just affect employees or shareholders – it can have widespread and lasting impacts on the local community, and beyond. Controlling this “domino effect” is going to be a major challenge for local governments and businesses for years to come.

Omar Toulan, Professor in Strategy and International Management, IMD Business School and Niccolò Pisani, Assistant Professor of International Management, University of Amsterdam.

This article was originally published on The Conversation. Read the original article.