Park Life: on John Claudius Loudon, the father of the modern park

Arboretum et fruticetum Britannicum: an engraving from one of Loudon’s books. Image: Wikimedia Commons/public domain.

Where did parks begin? Where was the first park? Who created it?

These questions aren’t actually as unanswerable as they might first appear. If you’re talking about purpose-built public parks as opposed to private gardens or common land, there’s an at least plausible answer in Derby, which at the very least is home to what might be the oldest extant example in Britain.

The Arboretum was created in 1840 by Joseph Strutt, a public-minded (ish) industrialist. His intricately landscaped park was designed to give the workers (e.g. the ones in his own cotton mills) somewhere for recreation and exercise on the two half-days off he generously gave them.

Loudon. Image: Royal Horticultural Society/Wikimedia Commons.

Strutt may have paid for it, but the real credit should perhaps go to its designer, John Claudius Loudon: he even provided the name, having been the first person to apply the word arboretum to curated botanical gardens. You thought you were having fun in a park: Loudon was trying to trick you into learning about trees.

Loudon is a now slightly obscure figure, having been eclipsed by those he influenced. A pseudo-self-made Scot (his father was a farmer who was at least successful enough to ensure his kid got an education), by the time he was 30 he’d made a fortune introducing new farming and gardening methods to southern England.

At this point, not dissuaded by – for example – the Napoleonic Wars, he sent himself on a Grand Tour of Europe. This was to, in his own words, cast off “confining coil of insular thought”, but he was especially seeking to increase his botanical knowledge. Along the way he picked up a strain of social liberalism, particularly focussed on the importance of public, ideally green, spaces.


Practical efforts in this area were hindered by discovering on his return from Europe that a dodgy investment meant he was broke, and later through health problems that highly excellent 19th-century medicine eventually attempted to cure by cutting off one of his arms. But he wrote extensively, contributing to the Encyclopedia Britannica and publishing Encyclopedias, magazines and various other works of his own, primarily on the subject of landscape gardening, but also tackling the design of everything from pubs to cemeteries.

The preservation and development of green space within the city was something Loudon thought about throughout his life. In fact, his first published writing was a letter about the importance of public squares in London as “breathing zones”.

One of his most intriguing ideas in this arena was sadly never developed, or at least never documented, beyond an initial thought: a proposal to surround London with a ‘promenade’, a circular route around the city that would link, to his mind, its most important features. It would run from Hyde Park, south over Vauxhall Bridge to the (now vanished) Vauxhall Gardens, then through south London to Greenwich Park. At that point, Loudon got really ambitious, with a proposed Thames crossing consisting of an iron bridge big enough for ships to sail under. On the other side the route would run in some unspecified way to meet what’s now the City Road, run up to Marylebone and back down to Hyde Park.

This proposal, which he charmingly noted would be inexpensive “with the exception of the bridge” (no, really?), would provide a day’s tour (presumably horse-propelled if you actually wanted enough time to stop and see anything) of the most interesting gardens, scenery and objects close to London. He was clearly on to something: not only the importance of urban green spaces in themselves, but the fact that within a city they could act almost in concert. Today London has several orbital walking routes which link its parks – although massive garden-based bridges, not so much.

Loudon’s green belt plan. Image: BuldingCentre.co.uk.

In 1829 “Hints on Breathing Places for the Metropolis, and for Country Towns and Villages, on fixed Principles”, Loudon would go on to make an even bolder proposal: not just for what we’d now call the green belt, but green belts plural, alternating rings of city and countryside/garden which as a city expanded could keep going until they hit the sea. Although he accepted the grandiosity of such a plan perhaps made it unlikely (the fact that the following year he married a science fiction novelist feels contextually notable here), he emphasises that the important thing is the basic principle: that towns and cities should be planned in such a way that no-one has to live more than a quarter mile from some kind of park, garden or piece of countryside.

Loudon may have seen his legacy as his writings: three years after completing the Arboretum in Derby, he died having spent almost every penny to his name on publishing various expansive and expensive tomes to share his knowledge and promote his ideas, which might seem to have been a bit of fool’s errand given no-one much reads them now. But it’s at least highly probable that Ebenezer Howard, father of the garden city movement, had read Loudon’s ideas.

And while that Derby park may not be world famous itself, it was highly influential on the parks that came after it – including something called Central Park in somewhere called New York, for which the Arboretum was a direct inspiration. Loudon lives on.

 
 
 
 

What Citymapper’s business plan tells us about the future of Smart Cities

Some buses. Image: David Howard/Wikimedia Commons.

In late September, transport planning app Citymapper announced that it had accumulated £22m in losses, nearly doubling its total loss since the start of 2019. 

Like Uber and Lyft, Citymapper survives on investment funding rounds, hoping to stay around long enough to secure a monopoly. Since the start of 2019, the firm’s main tool for establishing that monopoly has been the “Citymapper Pass”, an attempt to undercut Transport for London’s Oyster Card. 

The Pass was teased early in the year and then rolled out in the spring, promising unlimited travel in zones 1-2 for £31 a week – cheaper than the TfL rate of £35.10. In effect, that means Citymapper itself is paying the difference for users to ride in zones 1-2. The firm is basically subsidising its customers’ travel on TfL in the hopes of getting people hooked on its app. 

So what's the company’s gameplan? After a painful, two-year long attempt at a joint minibus and taxi service – known variously as Smartbus, SmartRide, and Ride – Citymapper killed off its plans at a bus fleet in July. Instead of brick and mortar, it’s taken a gamble on their mobile mapping service with Pass. It operates as a subscription-based prepaid mobile wallet, which is used in the app (or as a contactless card) and operates as a financial service through MasterCard. Crucially, the service offers fully integrated, unlimited travel, which gives the company vital information about how people are actually moving and travelling in the city.

“What Citymapper is doing is offering a door-to-door view of commuter journeys,” says King’s College London lecturer Jonathan Reades, who researches smart cities and the Oyster card. 

TfL can only glean so much data from your taps in and out, a fact which has been frustrating for smart city researchers studying transit data, as well as companies trying to make use of that data. “Neither Uber nor TfL know what you do once you leave their system. But Citymapper does, because it’s not tied to any one system and – because of geolocation and your search – it knows your real origin and destination.” 

In other words, linking ticketing directly with a mapping service means the company can get data not only about where riders hop on and off the tube, but also how they're planning their route, whether they follow that plan, and what their final destination is. The app is paying to discount users’ fares in order to gain more data.

Door-to-door destinations gives a lot more detailed information about a rider’s profile as well: “Citymapper can see that you’re also looking at high-profile restaurant as destinations, live in an address on a swanky street in Hammersmith, and regularly travel to the City.” Citymapper can gain insights into what kind of people are travelling, where they hang out, and how they cluster in transit systems. 

And on top of finding out data about how users move in a city, Citymapper is also gaining financial data about users through ticketing, which reflects a wider trend of tech companies entering into the financial services market – like Apple’s recent foray into the credit card business with Apple Card. Citymapper is willing to take a massive hit because the data related to how people actually travel, and how they spend their money, can do a lot more for them than help the company run a minibus service: by financialising its mapping service, it’s getting actual ticketing data that Google Maps doesn’t have, while simultaneously helping to build a routing platform that users never really have to leave


The integrated transit app, complete with ticket data, lets Citymapper get a sense of flows and transit corridors. As the Guardian points out, this gives Citymapper a lot of leverage to negotiate with smaller transit providers – scooter services, for example – who want to partner with it down the line. 

“You can start to look at ‘up-sell’ and ‘cross-sell’ opportunities,” explain Reades. “If they see that a particular journey or modal mix is attractive then they are in a position to act on that with their various mobility offerings or to sell that knowledge to others. 

“They might sell locational insights to retailers or network operators,” he goes on. “If you put a scooter bay here then we think that will be well-used since our data indicates X; or if you put a store here then you’ll be capturing more of that desirable scooter demographic.” With the rise of electric rideables, Citymapper can position itself as a platform operator that holds the key to user data – acting a lot like TfL, but for startup scooter companies and car-sharing companies.

The app’s origins tell us a lot about the direction of its monetisation strategy. Originally conceived as “Busmapper”, the app used publicly available transit data as the base for its own datasets, privileging transit data over Google Maps’ focus on walking and driving.  From there it was able to hone in on user data and extract that information to build a more efficient picture of the transit system. By collecting more data, it has better grounds for selling that for urban planning purposes, whether to government or elsewhere.

This kind of data-centred planning is what makes smart cities possible. It’s only become appealing to civic governments, Reades explains, since civic government has become more constrained by funding. “The reason its gaining traction with policy-makers is because the constraints of austerity mean that they’re trying to do more with less. They use data to measure more efficient services.”  

The question now is whether Citymapper’s plan to lure riders away from the Oyster card will be successful in the long term. Consolidated routing and ticketing data is likely only the first step. It may be too early to tell how it will affect public agencies like TfL – but right now Citymapper is establishing itself as a ticketing service - gaining valuable urban data, financialising its app, and running up those losses in the process.

When approached for comment, Citymapper claimed that Pass is not losing money but that it is a “growth startup which is developing its revenue streams”. The company stated that they have never sold data, but “regularly engage with transport authorities around the world to help improve open data and their systems”

Josh Gabert-Doyon tweets as @JoshGD.