How big data could help London beat over-tourism

Tourists enjoying Buckingham Palace. Image: Getty.

London has always been vying for the top spot of the global tourism charts. In 2016, the city’s visitor numbers first hit record levels, at 19.1 million overseas arrivals, and projections suggest that number will have increased by 30 per cent by 2025.

The benefits to the city of this booming tourism market are clear: as well as strengthening the capital’s global reputation as open and welcoming, international tourism contributes £13bn annually to the economy and supports 309,000 full-time equivalent jobs.

As tourists continue to arrive in droves, however, the question of how to sustainably manage the influx – and make sure that the city continues to reap the rewards of its global popularity – will become more pressing.

London isn’t quite on a par yet with the Netherlands, where the country’s tourist board recently announced that it would effectively stop promoting Amsterdam as a destination for international travellers in order to ward off the ill-effects of over-tourism in the city. But, looking at that 30 per cent projected increase to the UK, there may be a need to begin future proofing against the same problem.

What if, rather than redirecting tourists away from the city centre when they arrive, authorities employed methods in advance: making tourists aware of the diverse neighbourhoods to explore and cultural experiences to seek out, right across London, which would influence their decisions on where to stay and visit before they even get here?

London First has just published the first ever borough-by-borough analysis of the impact of international visitor spending and accommodation in London. Anonymised and aggregated data provided by Airbnb and Mastercard has allowed us to see clearly who is visiting: where they’re staying, shopping, eating, drinking; when they’re doing it, and why. We can see trends in the behaviours of different nationalities – tourists from China, for example, like to stick in the West End, while German and Italian visitors are keener to explore markets and restaurants outside the centre.


Speaking of the West End, a huge amount of spending (unsurprisingly) goes on in London’s tourism core. But there’s also a substantial amount being spent by tourists across the rest of the city: a ‘halo’ of 19 boroughs, roughly covering travel zones 2-3, accounts for £2.8bn of spending, supporting more than 60,000  jobs. The data showed that growing tourism by just 10 per cent annually in this area would add £250m pounds to the economy and over six thousand jobs.

The economic benefits of encouraging more visitor spending in outer city neighbourhoods and far-flung districts is clear. But what’s also made obvious by the report is the potential for authorities to leverage this sort of data to sustainably grow tourism while safeguarding their cities against its negative effects, now and in the future. With a clearer picture of where, why and when international tourists are visiting, authorities can adapt their promotion, investment and national tourism policy levers, marketing individual areas to international visitors potentially before they even arrive.

Our research, while only a first step, shows that innovative data partnerships of the kind that produced these results are worth doing – and have potential to be adopted not just at a national level in the UK but by cities globally. Facilitating data exchange between public and private partners is not always easy but could be a critical tool for London, and any other tourist destinations looking to avoid inclusion on the growing list of European cities who are scrambling too late to protect their city centres, residents and small business owners against the double-edged sword of “too much tourism”. A three-pronged approach of data exchange, innovative analytics and digital transformation must be leveraged, to help cities better manage their growth challenges, improve efficiency and support economic development.

Matt Hill is programme director at London First. 

 
 
 
 

Jane Jacobs and Le Corbusier would agree on one thing: we need more social housing

Unite d’Habitation, Marseille. Image: Iantomferry/Wikimedia Commons.

Much has been written in CityMetric and beyond about the urban planning debates of the 1950s and ‘60s, that came to be characterised as a battle between master-planning and preservation. One side of the debate was personified by the father of modernist architecture, Le Corbusier, whilst the counter-argument was advanced by writer and journalist Jane Jacobs.

But when it comes to London’s housing crisis, aren’t there a few things that these two would actually agree on?

Jane Jacobs’ writing about the organic nature of self-organising communities, demonstrated, in her words, by the “intricate sidewalk ballet” of inner city neighbourhoods, should be required reading for anyone interested in how cities function. But today, Jacobs is increasingly invoked in attempts to oppose new developments of any kind. Her role in conceiving Manhattan’s West Village Houses, a low cost rented housing scheme built through New York State’s Mitchell-Lama Program, is unfortunately much less well known. It’s been suggested that if Jacobs were around today, she’d be working with New York’s housing activists. When her seminal work The Death and Life of Great American Cities was written, there were almost 2 million rent-controlled or rent-stabilised apartments in New York City; nowadays, there are fewer than half that number.

Le Corbusier, on the other hand, is too often blamed for drab high-rise blocks. But regardless of how well his followers across Europe interpreted his ideas, Le Corbusier’s vision for cities was about high quality residential blocks that also contained shops and leisure amenities and were surrounded by parkland – the original mixed use development if you like. His most famous building, Marseille’s Unite d’Habitation, consisted of 337 apartments with views of the mountains and the sea together with shops, a restaurant and a nursery school. The building was originally intended to be public housing, but the French government eventually sold off the flats to recoup costs. Alton West Estate in Roehampton and Park Hill in Sheffield are just some of the examples of Le Corbusier’s influence on the design of post-war council housing here in the UK.

Building homes for a serious business in post-war Britain. Under Attlee’s 1945 Labour Government, 700,000 new council homes were completed. In 1952, the largest architectural practice in the World was at London County Council, with 1,577 staff including 350 professional architects and trainees. These were the days of consensus, and very quickly Tory governments were actually competing with Labour governments about who could built the most council homes.

Some of the council homes built post-war have stood the test of time better than others. But what’s not in doubt is that building council homes on such a scale immeasurably changed the lives of so many families in desperate need of a decent, secure and affordable home. And so many of the post-war modernist high-rise blocks so despised by Jacobs quickly took on the organic self-organising traits that she held in such high regard and have become some of the most enduring and closely-knit communities in London.

Fast forward to 2019 and Right To Buy continues to decimate council housing stock, but perversely home ownership seems more out of reach than ever for so many. An entire generation is being forced to embrace long term private ting in a country that has some weakest protections for private tenants in Europe. Meanwhile, government spending on building new homes fell from £11.4bn in 2009 to just £5.3bn in 2015 – from 0.7 per cent to 0.2 per cent of GDP – and since then, the housing minister’s desk has been occupied by no fewer than six people.


So what would a comprehensive drive for new council and social housing on the scale of the 1945 government’s efforts look like in 2019?

Lubetkin, the architect responsible for Islington’s Spa Green Estate and Bevin Court, summed up the spirit of post-war council home building with his maxim that “nothing is too good for ordinary people”. It’s a vision that we’re trying to recreate through our own council home building programme in Islington.

One of the best opportunities for small council home building schemes is to expand upon existing communities. The vast majority of Islington’s new council housing takes the form of infill, construction on existing estates; in unloved spaces, in old garages, and in old undercrofts. These projects often involve landscaping and new amenities to enhance rather than reinvent local communities. We have built community centres and even rebuilt a library as part of council housing schemes. One Tenants’ and Residents’ Association had an idea for a new specialist over 55s block for the older residents of the estate who wanted to stay in their community.

But there’s a place for large-scale place making as well. When the Ministry of Justice closed Holloway Prison and announced that the site would be sold, Islington Council published a Supplementary Planning Document (SPD) on the site. We had one aim – to send a clear signal to the market that anyone who was looking at buying the site needed to be aware of their planning obligations. Most importantly, any development on the site needed to include at least 50 per cent genuinely affordable homes. The speculation around the site came to an end on 8 March this year when Peabody Housing Association announced that it had bought it. It has committed to going well above and beyond our planning requirements, by making 600 out of a total 1000 homes genuinely affordable homes, including 420 homes for social rent. We need to see more detail on what they are proposing but this is potentially brilliant for the borough. A local grassroots group, Community Plan for Holloway, have been instrumental in ensuring that the community’s voice is heard since the site was sold.

To recreate the scale of the massive post-war council home building programmes would require a Jane Jacobs inspired level of community activism combined with the architectural idealism of Le Corbusier. But it would also need the political will from central government to help local authorities get council housing built. And that, sadly, feels as far away as ever.

Diarmaid Ward is a Labour councillor and the executive member for housing & development at the London Borough of Islington.