Britain's unlikely startup capital is... Northampton

Yes, that one. Image: Google Maps.

Which is the best city in Britain to start a business, do you think? Is it London, with its silicon roundabout and global market? Up-and-coming and affordable Manchester, at the heart of the northern powerhouse? Aberdeen, because, well, everybody's rich?

Maybe. But one of the most plausible candidates is also one of the more unlikely. Northampton, a relatively small city in the midlands, has taken to calling itself “The most enterprising place in Britain to do business”.

Obviously a lot of cities like to talk themselves up as great places to live or work. Look at the numbers, though, and it turns out Northampton might actually have a point.

This chart shows the top 10 cities for new business start ups back in 2007. The figures aren't absolute, but per 10,000 people.

Click to expand.

Generally this is a pretty familiar list for anyone who spends too much time thinking about the British economy. London, Milton Keynes, Reading, Cambridge, are all southern boom towns. Aberdeen has oil. Aldershot has a big army base. Warrington is one of the north's bigger business hubs. There aren't really any surprises here.

Now look at the top 10 in 2013:

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A lot of those places are still there, but there are some new entries, too. Manchester's boom, it turns out, isn't just something ministers like to talk about to annoy Liverpool and Birmingham, but has its basis in actual new business figures. A pair of London commuter towns, Southend and Crawley, have popped into the list; perhaps that’s a sign that being within London's orbit, without its costs, is an increasingly attractive proposition to businesses.

And then there's Northampton. Which has appeared from nowhere to overtake everywhere except Milton Keynes and the capital. In six years, it's jumped from 17th to 3rd in this ranking.

How has it done this? Part of it is probably geography. Northampton is within an hour of both London and Birmingham, which no doubt helps. It's on the main road and rail routes to points north. Effectively, if not literally, it's in the middle of the country, which no doubt works in its favour.

Btu there's more to it than that. That “most enterprising place” slogan isn't just words. Here's how the city justifies it:

Why? Because of Northamptonshire's approach to supporting local companies. Support includes rent-free properties and rate rebates to enable the creation of new jobs and apprenticeships, a £5.8 million Growing Places Fund to unlock infrastructure constraints, and expert one-to-one support when you need it.

In other words, Northampton has implemented a programme of actively supporting local businesses. It offers £1,000 grants to local start ups and rebates of up to £20,000 on businesses rates. It's also, incidentally, been sticking posters all over the tube, telling Londoners how cheap housing in the Northamptonshire (“North Londonshire”) is.

All this seems to have paid off. This chart shows percentage increase in the number of start ups per head between 2007 and 2013. Once again, we've only included the top 10.

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Northampton is up nearly 59 per cent in just six years. More, by far, than any other city.


More start ups doesn't necessarily translate into “more viable businesses” of course – these numbers don't show how many companies there are folding, moving, or remaining tiny. And it's hardly a surprise that if you give people £1,000 to start a business, more businesses will get started.

But nonetheless, more start ups, over time, should translate to more viable companies. These numbers suggest that Northampton is doing something right.

That said, there may be other places worth watching – as well as the more predictable names, Leicester, Cardiff and Luton all make appearances in this list. Perhaps these are the Northamptons of the future.

No? Suit yourself.

Here's, just for the sake of completism, is an interactive map showing how many start-ups per capital launched in every major British city in 2013. Enjoy.

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To beat rising temperatures, Vienna launches a network of 'Cool Streets'

A Vienna resident cools off at one of the city's new Cool Streets installations. (Courtesy Christian Fürthner/Mobilitätsagentur Wien)

Over the past several months, Austria has recorded its highest unemployment rate since World War II, thanks to the economic aftermath of the Covid-19 pandemic. With no job or a suddenly smaller income – not to mention the continued threat of the virus – many Viennese will opt for a staycation this summer.  

At the same time, last year, Austria’s capital experienced 39 days with temperatures of over 30°C (86°F), one of its hottest summers in history according to the Central Institute for Meteorology and Geodynamics.

Climate experts expect a similarly sizzling 2020 season, and city officials are now doubling down on efforts to combat the heat by launching a “Cool Streets” initiative as well as a new, state-of-the-art cooling park.

“As the city councilwoman in charge of climate, it is my job to ensure local cooling,” Vienna’s deputy mayor Birgit Hebein proclaimed at the opening of one of 22 new “Cool Streets” on 22 June.

“In Austria, there are already more heat deaths than traffic fatalities,” she added.

Hebein was referring to the 766 people the Austrian Agency for Health and Food Security included in its 2018 heat-associated mortality statistics. The number was up by 31% compared to 2017, and in contrast to the 409 people who died in traffic collisions the same year.

The project includes 18 temporary Cool Streets located across the city, plus four roads that will be redesigned permanently and designated as “Cool Streets Plus”.

“The Plus version includes the planting of trees. Brighter surfaces, which reflect less heat, replace asphalt in addition to the installation of shadow or water elements,” said Kathrin Ivancsits, spokeswoman for the city-owned bureau Mobilitätsagentur, which is coordinating the project.


Vienna's seasonal Cool Streets provide shady places to rest and are closed to cars. (Petra Loho for CityMetric)

In addition to mobile shade dispensers and seating possibilities amid more greenery provided by potted plants, each street features a steel column offering drinking water and spray cooling. The temporary Cool Streets will also remain car-free until 20 September.

A sensor in the granite base releases drinking water and pushes it through 34 nozzles whenever the outside temperature reaches 25°C (77°F) . As soon as the ambient temperature drops to 23°C (73°F), the sensor, which operates from 10 a.m. to 8 p.m., turns off the water supply.

The sensors were included in part to allay concerns about legionella, a pathogenic bacteria that can reproduce in water.  

“When the spray stops, the system drains, and therefore no microbial contamination can develop,” said Dr. Hans-Peter Hutter, deputy head of the Department of Environmental Health at the Center for Public Health at Medical University Vienna, in a televised interview.

Hutter also assured the public that there is no increased risk of a Covid-19 infection from the spray as long as people adhere to the one-meter social distance requirement.


But Samer Bagaeen of the University of Kent's School of Architecture and Planning notes that air cooling systems, like the ones used in Germany at abattoirs, have been found recently to be a risk factor for Covid-19 outbreaks.

“The same could be said for spay devices,” he warned.

Vienna’s district councils selected the 22 Cool Street locations with the help of the city’s Urban Heat Vulnerability Index. The map shows where most people suffer from heat by evaluating temperature data, green and water-related infrastructure, and demographic data.

“Urban heat islands can occur when cities replace the natural land cover with dense concentrations of pavement, buildings, and other surfaces that absorb and retain heat,” as the US Environmental Protection Agency states.


A rendering of Vienna's planned park featuring a Coolspot, which is scheduled to open in August. Click to expand.
(Courtesy Carla Lo Landscape Architecture)

Vienna’s sixth district, Mariahilf, is such an area. The construction of the capital’s first “Cooling Park”, a €1 million project covering the 10,600 square-metre Esterházypark, is designed to provide relief. 

Green4Cities, a centre of excellence for green infrastructure in urban areas, designed the park’s main attraction, the “Coolspot”. The nearly 3.40-metre high steel trellis holds three rings equipped with spray nozzles. Textile shading slats, tensioned with steel cables, cover them.

The effects of evaporation and evapotranspiration create a cooler microclimate around the 30 square-metre seating area, alongside other spray spots selectively scattered across the park.

The high-pressure spray also deposits tiny droplets on plant and tree leaves, which stimulates them to sweat even more. All together, these collective measures help to cool their surroundings by up to six degrees.

The landscape architect Carla Lo and her team planned what she calls the “low-tech” park components. “Plants are an essential design element of the Cooling Park,” Lo says. “By unsealing the [soil], we can add new grass, herbaceous beds, and more climate-resistant trees to the existing cultivation”.

Light-coloured, natural stone punctuated by grass seams replaces the old concrete surfaces, and wooden benches meander throughout the park.

Living near the park and yearning for an urban escape close by, Lo says she’s motivated to ensure the park is completed by mid-August.

“If we don't do anything, Vienna will be another eight degrees Celsius hotter in 2050 than it already is,” Hebein said.

Vienna recently came in first in the World's 10 Greenest Cities Index by the consulting agency Resonance.

“There is no one size fits all on how cities respond to urban heat,” says the University of Kent’s Bagaeen, who points out that Vienna was one of the first European cities to set up an Urban Heat Islands Strategic Plan in 2015.

In the short term, prognoses on the city’s future development may be more difficult: Vienna votes this autumn.

Petra Loho is a journalist and photographer based in Austria.