There’s a kickstarter campaign to fund a reprint of the British Rail design manual

A mock up of the British Rail branding book. Image: Wallace Henning.

Way back last year CityMetric brought you news of a couple of fundraisers with a simple dream – to bring the New York subway graphics manual available to anyone who wanted to buy it.

That, it turned out, was a lot of people: the campaign raised over $250,000 on its first day alone. People, it seems, really, really love a spot of transport design.

Since then others have been taking notice. Just last month a similar project raised over six times its funding target at almost a million dollars in order to make available reproductions of the original NASA branding papers.

But what about the design fans based in the UK, we hear you ask: can they, too, get their government-issue font-based kicks?

Well, now they can. This Kickstarter campaign wants to bring the British Rail corporate identity manual to a coffee table near you.

The campaign wants to republish documents from the 1960s, a decade in which time British Rail underwent a branding overhaul. Introducing the now-iconic “double arrow” logo, the BR design team set about creating a modern, consistent corporate identity across the mammoth network.

Reams of diagrams and graphic templates were produced, specifying the minutiae of everything from trackside architecture, to uniforms, to stationery. If it meets its funding target, the new clothbound hardback will bring together approximately 220 original diagrams. You can see the thing on this site here.

Will this fundraiser be as successful as its stateside cousin? As we write it has reached about a third of its target with one month to go.

One might assume that the customer buying into the New York Metro branding and all of its connotations might represent a rather different demographic to the British Rail equivalent. BR was many things, but it was never particularly cool.


But perhaps with time, its connotations of shabbiness are ebbing in favour of a distinctly British nostalgia. Who else could look back with even a vague fondness for leaves on the line and the wrong kind of snow? No mention as yet of whether the unique specifications of a British Rail sandwich will make it into the finished book.

You can find out more about the Kickstarter campaign and donate here.

Or you can like us on Facebook, if you like.

All images: Wallace Henning.

 
 
 
 

A voice for the city: how should mayors respond to terror attacks?

Andy Burnham speaking in Manchester yesterday. Image: Getty.

When Andy Burnham, a former British government minister, won the election to be Greater Manchester’s Metro Mayor recently he was probably focused on plans for the region’s transport, policing and housing – and, of course, all the behind the scenes political work that goes on when a new role is created. The Conversation

And yet just a few weeks after taking on the role, terrorism has proved to be his first major challenge. Following the horrific bomb attack following a concert at one of Manchester’s most popular venues, he quickly has had to rise to the challenge.

It is a sad fact of life that as a senior politician, you will soon have to face – and deal with – a shocking incident of this kind.

These incidents arrive regardless of your long term plans and whatever you are doing. Gordon Brown’s early tenure as UK prime minister, for example, saw the Glasgow terror incident – which involved an attempted car bombing of the city’s airport in June 2007. Just four days into his premiership, Brown was dealing with the worst terrorist incident in Britain since the attacks on London in July 2005. Andy Burnham now finds himself in a similar situation.


Giving Manchester a voice

For Burnham, as the mayor and messenger of Manchester, an attack of this scale needs a response at several levels.

There is the immediately practical – dealing with casualties. There is the short term logistical – dealing with things like transport and closures. And there is the investigation and (hopefully) prevention of any follow ups.

But he will also need a “voice”. People look to particular figures to give a voice to their outrage, to talk about the need for calm, to provide reassurance, and to offer unity and express the sadness overwhelming many.

Part of the thinking behind the UK government’s enthusiasm for elected mayors was a perceived need to provide strong, local leaders. And a strong, local leader’s voice is exactly what is needed in Manchester now.

There is a certain choreography to the response to these events. It tends to go: a brief initial reaction, a visit to the scene, then a longer statement or speech. This is then usually followed by a press conference and interviews, along with visits to those affected. I say this not to be callous, but to highlight the huge demand the news media places on leading political figures when tragedy strikes.

‘We are strong’

As expected, Burnham made a speech on the morning after the attack. It is probably better described as a statement, in that it was short and to the point. But despite its brevity, in nine paragraphs, he summed up just about every possible line of thought.

The speech covered evil, the shared grieving and the need for the city to carry on. He also praised the work of the emergency services, and highlighted the need for unity and the very human reaction of the local people who provided help to those affected.

Andy Burnham on Sky News. Image: screenshot.

Burnham now has the task of bringing people together while there is still doubt about many aspects of what happened. A vigil in the centre of Manchester was rapidly planned for Tuesday evening, and there will be many other potential initiatives to follow.

Incidents like this tend to leave a large and long-lasting footprint. The effects of the bomb will last for years, whether in concrete reality or in people’s awareness and memories. And Burnham must now lead the effort to ensure Manchester emerges from this shocking incident with cohesion and strength.

Paula Keaveney is senior lecturer in public relations & politics at Edge Hill University.

This article was originally published on The Conversation. Read the original article.