There’s a kickstarter campaign to fund a reprint of the British Rail design manual

A mock up of the British Rail branding book. Image: Wallace Henning.

Way back last year CityMetric brought you news of a couple of fundraisers with a simple dream – to bring the New York subway graphics manual available to anyone who wanted to buy it.

That, it turned out, was a lot of people: the campaign raised over $250,000 on its first day alone. People, it seems, really, really love a spot of transport design.

Since then others have been taking notice. Just last month a similar project raised over six times its funding target at almost a million dollars in order to make available reproductions of the original NASA branding papers.

But what about the design fans based in the UK, we hear you ask: can they, too, get their government-issue font-based kicks?

Well, now they can. This Kickstarter campaign wants to bring the British Rail corporate identity manual to a coffee table near you.

The campaign wants to republish documents from the 1960s, a decade in which time British Rail underwent a branding overhaul. Introducing the now-iconic “double arrow” logo, the BR design team set about creating a modern, consistent corporate identity across the mammoth network.

Reams of diagrams and graphic templates were produced, specifying the minutiae of everything from trackside architecture, to uniforms, to stationery. If it meets its funding target, the new clothbound hardback will bring together approximately 220 original diagrams. You can see the thing on this site here.

Will this fundraiser be as successful as its stateside cousin? As we write it has reached about a third of its target with one month to go.

One might assume that the customer buying into the New York Metro branding and all of its connotations might represent a rather different demographic to the British Rail equivalent. BR was many things, but it was never particularly cool.


But perhaps with time, its connotations of shabbiness are ebbing in favour of a distinctly British nostalgia. Who else could look back with even a vague fondness for leaves on the line and the wrong kind of snow? No mention as yet of whether the unique specifications of a British Rail sandwich will make it into the finished book.

You can find out more about the Kickstarter campaign and donate here.

Or you can like us on Facebook, if you like.

All images: Wallace Henning.

 
 
 
 

The Thessaloniki dig problem: How can Greece build anything when it’s swarming with archaeologists?

Archaeological finds on display in an Athens metro station. Image: Gary Hartley.

It’s fair to say that the ancient isn’t much of a novelty in Greece. Almost every building site quickly becomes an archaeological site – it’s hard to spin a tight 360 in Athens without a reminder of ancient civilisation, even where the city is at its ugliest.

The country’s modern cities, recent interlopers above the topsoil, serve as fascinating grounds for debates that are not just about protecting the ancient, but what exactly to do with it once it’s been protected.

The matter-of-fact presentation that comes with the many, many discoveries illustrates the point. Athens often opts to display things more or less where they were found, making metro stations a network of museums that would probably take pride of place in most other capitals. If you’re into the casual presentation of the evocative, it doesn’t get much better than the toy dog on wheels in Acropolis station.

That’s not even close to the extent of what’s available to cast an eye over as you go about your day. There are ruins just inside the city centre’s flagship Zara store, visible through the glass floor and fringed by clothes racks; Roman baths next to a park cafe; an ancient road and cemetery in an under-used square near Omonia, the city’s down-at-heel centre point.

Ruins in Zara. Image: Gary Hartley.

There is undoubtedly something special about stumbling upon the beauty of the Ancients more or less where it’s always been, rather than over-curated and corralled into purpose-built spaces, beside postcards for sale. Not that there isn’t plenty of that approach too – but Greece offers such sheer abundance that you’ll always get at least part of the history of the people, offered up for the people, with no charge attached.

While the archaic and the modern can sit side by side with grace and charm, economic pressures are raising an altogether more gritty side to the balancing act. The hard press of international lenders for the commercialisation and privatisation of Greek assets is perhaps the combustible issue of the moment – but archaeology is proving something of a brake on the speed of the great sell-off.

The latest case in point is the development of Elliniko – a site where the city’s decrepit former airport and a good portion of the 2004 Olympic Games complex sits, along the coastal stretch dubbed the Athens Riviera. With support from China and Abu Dhabi, luxury hotels and apartments, malls and a wholesale re-landscaping of several square kilometres of coastline are planned.

By all accounts the bulldozers are ready to roll, but when a whole city’s hovering above its classical roots, getting an international, multi-faceted construction job off the ground promises to be tricky – even when it’s worth €8bn.


And so it’s proved. After much political push and shove over the last few weeks, 30 hectares of the 620-hectare plot have now been declared of historical interest by the country’s Central Archaeological Council. This probably means the development will continue, but only after considerable delays, and under the watchful eye of archaeologists.

It would be too easy to create a magical-realist fantasy of the Ancient Greeks counterpunching against the attacks of unrestrained capital. The truth is, even infrastructure projects funded with domestic public money run into the scowling spirits of history.

Thessaloniki’s Metro system, due for completion next year, has proved to be a series of profound accidental excavations – or, in the immortal words of the boss of Attiko Metro A.E., the company in charge of the project, “problems of the past”.

The most wonderful such ‘problem’ to be revealed is the Decumanus Maximus, the main avenue of the Byzantine city – complete with only the world’s second example of a square paved with marble. Add to that hundreds of thousands of artefacts, including incredibly well-preserved jewellery, and you’ve a hell of a haul.

Once again, the solution that everyone has finally agreed on is to emulate the Athens approach – making museums of the new metro stations. (Things have moved on from early suggestions that finds should be removed and stored at an ex-army camp miles from where they were unearthed.)

There are other problems. Government departments have laid off many of their experts, and the number of archaeologists employed at sites of interest has been minimised. Non-profit organisations have had their own financial struggles. All of this has aroused international as well as local concern, a case in point being the U.S. government’s renewal of Memorandums of Understanding with the Greek state in recent years over protection of “cultural property”.

But cuts in Greece are hardly a new thing: lack of government funding has become almost accepted across society. And when an obvious target for ire recedes, the public often needs to find a new one.

Roman baths in Athens. Image: Gary Hartley.

Archaeologists are increasingly finding themselves to be that target – and in the midst of high-stakes projects, it’s extremely hard to win an argument. If they rush an excavation to allow the quickest possible completion, they’re seen as reckless. If they need more time, they’re blamed for holding up progress. 

Another widely-told but possibly-apocryphal tale illustrates this current problem. During the construction of the Athens Metro, a construction worker was so frustrated by the perceived dawdling of archaeologists that he bought a cheap imitation amphora in a gift shop, smashed it up and scattered the fragments on site. The worthless pieces were painstakingly removed and analysed.

True or not, does this tale really prove any point about archaeologists? Not really. They’re generally a pragmatic bunch, simply wanting to keep relics intact and not get too embroiled in messy public debates.

It also doesn’t truly reflect mainstream attitudes to cultural capital. By and large, it’s highly valued for its own sake here. And while discoveries and delays may be ripe for satire, having history’s hoard on your doorstep offers inconveniences worth enduring. It’s also recognised that, since tourists are not just here for the blue skies, good food and beaches, it’s an important money-maker.

Nonetheless, glass malls and shiny towers with coastal views rising from public land are good for the purse, too – and the gains are more immediate. As the Greek state continues its relentless quest for inward investment, tensions are all but guaranteed in the coming years. 

This is a country that has seen so many epic battles in its time it has become a thing of cliché and oiled-up Hollywood depiction. But the latest struggle, between rapacious modernity and the buried past, could well be the most telling yet. 

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