Yes, £70,000 is a great salary – but it’s worth more in some places than others

Loadsamoney. Image: Getty.

The latest instalment of our weekly series, in which we use the Centre for Cities’ data tools to crunch some of the numbers on Europe’s cities.

It’s only day four of the election campaign, and already the quality of the debate is so high that it’s making me want to claw my own eyes out and stuff them in my ears in excitement. This week’s highlight: a serious and lengthy debate about whether earning £70,000 a year made you rich.

This suggestion, made by the shadow chancellor John McDonnell when talking about tax policies, was perceived in some circles as a bit of a clanger – something that showed that Labour wasn’t on the side of aspirational hard-working families and so forth.

The only slight problem with this argument is that earning £70,000 puts you in the top 5 per cent of all earners; this, one might think, would expose the previous argument as the sort of nonsense put about by out-of-touch metropolitan elitist types who haven’t the first clue about how people live in the real world.

Except there’s a problem with that, too, which is that income is not the same as wealth. Someone on £70,000 but can’t afford a house big enough to start a family may legitimately argue that they’re a lot less rich than a pensioner who owns a five-bed semi without a mortgage.

I hesitate to take this one too far: £70,000 is a very good salary, and those who claimed otherwise mostly served to make themselves look spoilt. But it’s true that it’ll get a lot further in some parts of the country than others.

Which brings us to our chart. On the horizontal axis it shows average weekly wages in 63 British cities; on the vertical one, the mean house price in 2016. The dotted lines represent the national averages: around £524.50 a week (just under £27,300 a year), and £267,840 respectively.

It’s a bit rough and ready, but nonetheless splitting Britain’s cities up in this way seems to shed some light on the £70k debate.

The bottom left quadrant contains cities with both wages and house prices which are below the national average. From the standpoint of Bradford, Manchester or Cardiff, say, then yes, £70,000 seems like a good salary, for the very good reason that it is.

In Wigan, in the very bottom left corner, average wages are less than £22,000, and you can get an average house for under £130,000.  If McDonnell’s message resonated anywhere, it’ll be here.


The bottom right quadrant contains cities where wages are higher, but house prices are still below the national average. It’s a slightly baffling mix – Swindon, Edinburgh, Aberdeen, Derby. McDonnell’s message will play worse here: £70,000 may sound like a less impressive salary, and wealth is a less important part of the equation.

Things get worse still in the top right corner: the cities where many people are likely to earn high salaries but still can’t get on the housing ladder, and thus feel all poor and hard done by.

You can probably guess which cities you’d find here: Oxford,  Cambridge, the M4 corridor, and, in the far corner, inevitably, London. The sort of people who say baffling things like, “I don’t know anyone who’d think £70,000 a year made you rich” will largely live in places like these.

Lastly, in the top left quadrant are cities where wages are below the national average, but house prices, cruelly, are above it. They’re all London commuter towns; and except for one (Basildon) all seaside resorts too (Southend, Worthing, Bournemouth, Brighton).

The obvious explanation is that these are places where  London exiles have bid up the house prices, while local wages have stubbornly remained low. What people in these would make of McDonnell’s comments is anybody’s guess.

Anyway, in conclusion, three points:

1) The value of money is relative. £70,000 a year is worth a lot more in Wigan than it is in London. This, one suspects, is why trying to formulate national policy in so many areas in hard.

2) It’s not that relative. £70,000 a year is still a great salary and anyone going round saying it isn’t sounds deeply silly.

3) It may still be a losing message for Labour. My colleague Stephen Bush recalls this illuminating extract from Talking to a Brick Wall by pollster Deborah Mattinson.

Yes, £70,000 is a brilliant salary. That doesn’t mean people will vote for a Labour party planning to raise taxes on those who earn it.

Anyway. Here’s an interactive version. Hover over the dots to get the details.

Jonn Elledge is the editor of CityMetric. He is on Twitter as @jonnelledge and also has a Facebook page now for some reason. 

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Cats and dogs and Pokémon and ball pools: The eight joyful trains of Japan

Okay, it may not look like much, but... the exterior of the Genbi Shinkansen art experience. Image: ©Mika Ninagawa, used courtesy of Tomio Koyama Gallery.

If you’re on this website, you’ll likely agree with the statement: trains are good. We like trains. Trains are marvellous.

But in Britain our idea of a good train is “runs on time, doesn’t smell of wee, possibly has a spare seat”. Our national rail ambition has been battered by years of this crap: the most exciting we can hope for is to catch sight of the Orient Express as it flashes through a station, or a ride on the Settle to Carlisle railway.

Yet in Japan, there are trains dedicated to art and sake and Pokemon. There’s a train with a ball pool, for Christ’s sake.

These trains aren’t usually part of the ‘real’ timetable (that is, they don’t show up in the regular searches), and sometimes only run on specific days, they do still run proper routes. The Tohoku Emotion, for instance (all about dining; one car is an open kitchen) runs between Hachinohe and Kuji, adding a direct train between those cities in an otherwise annoying two hour gap.


Cost is, of course, another issue. It’s not possible to book many of these trains outside Japan so prices are tricky to come by, and some of the dining packages on offer will obviously involve laying down some hefty yen.

That said, the Kawasemi Yamasemi, an exquisitely decorated train that runs three times every day direct between Kumamoto and Hitoyoshi in central Kyushu, costs about the same as travelling between the two on the bullet train (it’s faster too, because it’s direct). And I’m happy to bet the farm that any of these trains will cost a damn sight less than Japan’s newest, shiniest novelty train – and probably be more fun.

So without further ado, here are some of the best – and this really is what they’re called – Joyful Trains in Japan.

Pokémon with YOU

Yes, there really is a Pokémon train. Introduced in Tohoku to cheer up – and raise money for – the region’s children after the 2011 earthquake and tsunami, the service runs between Ichinoseki and Kesennuma stations, and if Niantic hasn’t worked out a way to put special Pokémon Go characters at each station, it’s missing a trick. There’s a playroom with big Snorlax cushions, the Drilbur Tunnel and real life Poké balls. And, as far as we can tell, a seat costs less than a fiver.

Oh, and because it’s run by JR East, you can do a Google Street View walkthrough of the whole train, which are available for many of the company’s Joyful Trains. Japan. Is. Awesome.

Image: Google Street View.

Tama-Den

If cute character-themed trains are your thing, then you should also check out the Tama-Den which runs on the Wakayama Electric Railway’s Kishigawa line. Tama, you may recall, was a calico cat who became feted as a stationmaster, and elevated into a goddess when she died in 2015. (Her replacement, Tama II, works a five day week at Kishi station.) The Tama-Den is covered in drawings of her. And you thought your cat was spoiled.

Meow? Image: as365n2/Flickr/creative commons.

The same company also runs the Omo-den, which is all about toys and has cash-guzzling capsule toy vending machines on board.

Aso Boy!

Where there’s a cat train, there must also be a dog. Aso Boy! usually takes you past the caldera of Mount Aso, the largest active volcano in Japan, but since the Kumamoto earthquake the route is altered.

 But even with the lack of its main scenic draw, this is still a top train because it features the cutest of all Japan’s regional mascots. Kuro is JR Kyushu’s yuru-chara and the damnably adorable dog gets everywhere. It’s one-up on the Tama-Den because you can buy Kuro-themed food and souvenirs, and this is the train with the ball pool.

The balls are wooden though. Ouch.

On board Aso Boy! Image: Jill Chen/Flickr/creative commons.

Genbi Shinkansen

The bullet train is cool enough, but this one is decorated inside and out with the work of eight modern artists. Running between Niigata and Echigo-Yuzawa, the Genbi Shinkansen reckons it’s the world’s fastest art experience. With a journey time of just under an hour, works range from standard wall-mounted paintings to art that’s literally part of the furniture.

Images: ©Mika Ninagawa, used courtesy of Tomio Koyama Gallery.

SL Ginga

Not only is this train hauled by a steam locomotive, it has a freaking planetarium on board. It’s inspired by children’s author Kenji Miyazawa’s book Night on the Galactic Railroad which is set in the early 20th century, and the decor is meant to echo that era. There are galleries devoted to Miyazawa’s life, and the train runs between Hanamaki – where he was from – and Kamaishi.

Image: Google Street View.

FruiTea Fukushima

The whole of Fukushima province has been tainted by association with its namesake nuclear power plant, which is deeply unfair as it’s a gorgeous part of the country.

To drum up tourism, the FruiTea train went into service a couple of years ago on the standard line connecting Koriyama to Aizu-Wakamatsu, a castle-and-samurai town. There are several Joyful Trains dedicated to eating and drinking, but this one deserves a mention because its locally produced fruit snacks and drinks deserve wider recognition. As does the area.

Here’s your Google Street View walkthrough:

Image: Google Street View.

Shu*Kura

There are three Shu*Kura trains, all departing from Joetsumyoko but with different destinations. This is another train dedicated to eating and, well... drinking.

Niigata Prefecture claims to brew the finest sake in the world, and this three car service showcases the best of them. It also has live music and snacks, but the point here is that you can stand at a sake cask-themed bar and get tiddly without anyone judging you, like they would for that M&S prosecco.

And check out the lights on that thing.

Image: Google Street View.

Toreiyu Tsubasa

This is the train to catch if you want to go full Japan. Most of the cars don’t have seats, they have tatami mats and low tables instead, billed as a ‘conversation space’.

There’s another tatami car designed as more of a lounge for people after they’ve used the footbath. Yes, you did read that correctly. A footbath. You’re not going to want your shoes with all this tatami anyway, and it’s a unique way to view the scenery between Fukushima and Shinjo.

Image: Google Street View.

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