Who will be the first mayor of Merseyside?

Labour's Steve Rotheram: let's be honest, it'll be this guy. Image: Getty.

All eyes are on Andy Burnham as Greater Manchester gears up for its inaugural mayoral election – but down the East Lancs Road, his home county is gearing up for its own contest.

The Liverpool City Region mayoralty encompasses Merseyside’s five local authorities – Liverpool, Knowsley, Sefton, Wirral, St Helens – as well as Halton in Cheshire. All six are firmly under Labour control and Steve Rotheram, the Corbynite MP for Liverpool Walton, is the hot favourite. So what’s going to happen?

Rotheram is likely to win the contest at a canter – it’s eminently possible, but not inevitable, that he’ll win in the first round. (The election will be conducted under the supplementary vote system.)

But he isn’t taking victory for granted. His is an ambitious and extensive manifesto that wrings every last bit of power from the comparatively measly settlement the City Region will get from central government.

The frontrunner

Among them is control over local transport – and, in what may well be a sop to the all important Scouse/CityMetric crossover demographic, Rotheram promises to add to Liverpool’s mini-underground network by re-opening St James’ station, in the up-and-coming Baltic Triangle. He’s pressing ahead with plans for a new station in the city’s burgeoning Knowledge Quarter, too.

An appallingly vandalised Merseyrail map, showing where the new stations would be. 

He also plans to fully integrate Merseyside’s bus services with its rail network if the Bus Services Bill is passed as expected later this year, and also wants to slash toll prices for regular users of the Mersey Tunnels (Liverpool – who knew? – is the only city in Europe without free cross-river travel).

His emphasis on travel is telling, and attests to the electoral wisdom of his “No Borough Left Behind” slogan: he is, at the risk of sounding reductive, Scouser than Scouse. For many voters, especially those in the outer boroughs, Liverpool only matters insofar as it’s the place where they work, study, or perhaps fly from; plenty in Southport and St Helens would take great offence at being branded Scouse. Improving his patch’s already respectable travel infrastructure is the easiest – and electorally lucrative – way for Rotheram to prove that the metro-mayoralty isn’t the Liverpool-centric project it risks being cast as.

A former bricklayer, Rotheram has also pledged to beef up the region’s apprenticeship and training offers, and promises concessionary travel rates for the youngsters who take them up. Which is nice. He’s also demanding Whitehall relocate government agencies – or indeed Channel 4 – to Liverpool. Policies aside, he’s also made much of his close relationship with Andy Burnham and makes the geographically questionable pledge to put Liverpool at the “centre of the Northern Powerhouse”.


The rest

Though Rotheram is likely to win in the first round of the contest, it’d be remiss of us to ignore Lib Dem Carl Cashman, the 25-year-old Knowsley borough councillor snapping at somewhere his heels might have been five minutes ago. Privately, local Lib Dems predict they’ll win somewhere between 20 and 25 per cent of the vote and finish a strong second: their campaign is a predictably pro-EU one, with pledges to maintain the area’s strong economic links with the EU. Liverpool, Sefton, and the Wirral all voted to remain in the EU referendum, and the former two have historically been happy hunting grounds for the Lib Dems (they controlled Liverpool City Council until 2010, and have held Southport’s commons seat since 1997).

And while Rotheram is pledging to leave no borough behind, the Lib Dems hope to tap into a sense of disenchantment with both one-party politics in the region – and a suspicion of the metro mayor model itself. Don’t get too excited, though – he also wants to protect the green belt.

Like the Lib Dems, the Conservatives too boast only one MP across the whole patch – in Weaver Vale, Halton – but are much less hopeful. Their man, Liverpudlian cushion tycoon Tony Caldeira, is essentially a paper candidate, and finished sixth and seventh in the Liverpool mayoral elections in 2016 and 2012 respectively (suggestions that former Tory minister Esther McVey might run came to nothing, and the local party had a real struggle filling the role this time around).

While only two of the 17 MPs in the region are non-Labour, the psephological complexion of the area means this strategy is perhaps less wise than it might seem. As Stephen and I discuss in the latest CityMetric podcast, at least four of those 17 seats are marginals which the Tories could conceivably win at the next election (Southport, Sefton Central, Wirral West and Wirral South). A high-profile run from a big-name candidate might well have boosted their long-term prospects in those seats.

The Greens, meanwhile, are running Tom Crone, a Liverpool city councillor who, like the Lib Dems, is putting questions about democracy and accountability front and centre of his campaign (as well as, predictably, the environment). The party is the official opposition on the council – albeit by virtue of having a whopping four seats – but has a negligible presence in the other boroughs. Local businesswoman Tabitha Norton is standing for the Women’s Equality Party: hers is the only manifesto to prioritise the region’s looming care funding crisis.

What of Ukip in all of this? Despite the permanently audible Merseyside provenance of their leader, Paul Nuttall, it’s unlikely that he’ll run – not least due to the furore over his questionable Hillsborough recollections and the fact that he’d struggle to come fifth. So far, the party has not named a candidate.

 
 
 
 

How can we stop city breaks killing our cities?

This couple may look happy, but they’re destroying Barcelona. Image: Getty.

Can’t wait to pack your bags and head off on holiday again? It used to be that people would look forward to a long break in summer – but now tourists have got used to regular short breaks through the year. We love to jet off to the world’s glittering cities, even if only for a day or two. The trouble is, binge travelling may be killing the places we visit.

You may even have seen some “tourists go home” graffiti on your last trip, and it’s not hard to see why. Barcelona is a good example of how a city can groan under the weight of its popularity. It now has the busiest cruise port, and the second fastest growing airport in Europe. Walking through the Barcelona streets at peak season (which now never seems to end) flings you into a relentless stream of tourists. They fill the city’s hot spots in search of “authentic” tapas and sangria, and a bit of culture under the sun. The mayor has echoed residents’ concerns over the impact of tourism; a strategic plan has been put in place.

It is true though, that cities tend to start managing the impact of tourism only when it is already too late. It creeps up on them. Unlike visitors to purpose-built beach destinations and national parks, city-break tourists use the same infrastructure as the locals: existing systems start slowly to stretch at the seams. Business travellers, stag parties and museum visitors will all use existing leisure facilities.

‘Meet the friendly locals’, they said. Image: Sterling Ely/Flickrcreative commons.

Barcelona may only be the 59th largest city in the world, but it is the 12th most popular with international visitors. Compared to London or Paris, it is small, and tourism has spiked sharply since the 1992 Olympics rather than grown steadily as in other European favourites like Rome.

Growth is relentless. The UN World Tourism Organisation (UNWTO) even speaks about tourism as a right for all citizens, and citizens are increasingly exercising that right: from 1bn international travellers today, we will grow to 1.8bn by 2030, according to UNWTO forecasts.

Faced with this gathering storm, just who is tourism supposed to benefit? Travellers, cities, residents or the tourism industry?

Market forces

Managing the impact of tourism starts by changing the way destinations market themselves: once the tourists arrive, it’s too late. Tourism authorities need to understand that they are accountable to the city, not to the tourism industry. When the city of Barcelona commissioned the University of Surrey to look into how it might best promote sustainable development, we found a series of techniques which have been incorporated, at least in part, into the city’s 2020 Tourism Strategy.

In the simplest terms, the trick is to cajole tourists into city breaks which are far less of a burden on the urban infrastructure. In other words, normalising the consumption of sustainable tourism products and services. In Copenhagen, 70 per cent of the hotels are certified as sustainable and the municipal authority demands sustainability from its suppliers.

Higher than the sun. A primal scream from the world’s cities? Image: Josep Tomàs/Flickr/creative commons.

Destinations must also be accountable for the transport impact of their visitors. The marketing department might prefer a Japanese tourist to Barcelona because on average they will spend €40 more than a French tourist – according to unpublished data from the Barcelona Tourist Board – but the carbon footprint we collectively pay for is not taken into account.

Crucially, for the kind of city breaks we might enjoy in Barcelona, most of the carbon footprint from your holiday is from your transport. Short breaks therefore pollute more per night, and so destinations ought to be fighting tooth and nail to get you to stay longer. It seems like a win for tourists too: a few extra days in the Spanish sun, a more relaxing break, and all accompanied by the warm glow of self-satisfaction and a gold star for sustainability.


Destinations can also target customers that behave the most like locals. Japanese first-time visitors to Barcelona will crowd the Sagrada Familia cathedral, while most French tourists are repeat visitors that will spread out to lesser-known parts of the city. Reducing seasonality by emphasising activities that can be done in winter or at less crowded times, and geographically spreading tourism by improving less popular areas and communicating their particular charms can also help reduce pressure on hot spots, much like Amsterdam is doing.

Turnover is vanity, and profit margins are sanity. No city should smugly crow about the sheer volume of visitors through its gates. If tourism is here to stay, then the least cities can do is to sell products that will have the greatest benefit for society. Whether it’s Barcelona, Berlin, Bologna or Bognor, there should be a focus on locally and ethically produced products and services which residents are proud to sell. Tourist boards should work with small businesses that offer creative and original things to do and places to stay, adding breadth to the city’s offering.

The ConversationWhether Barcelona will introduce these ideas will depend on the bravery of politicians and buy-in from the powerful businesses which are happily making short-term profits at the expense of residents and the planet. It is possible to do things differently, and for everyone to benefit more. It may be that the tipping point lies in the age-old mechanics of supply and demand: bear that in mind next time you’re booking a quick city break that looks like it’s only adding to the problem.

Xavier Font is professor of marketing at the University of Surrey.

This article was originally published on The Conversation. Read the original article.