These billboards shed light on why people are moving to London – and why others are leaving

One of the responses on the Holborn billboard. Image: courtesy of Rebecca Ross.

If you had free rein over two giant billboards in central London for just under a week, what would you do with them?

That was the question faced by Rebecca Ross,a lecturer in communication design at the Central Saint Martins art school, when she undertook some consultancy work for billboard firm Outdoor Plus. As part of her remuneration, the firm gave her use of two of its electronic billboards, in Holborn and Aldgate.

So, what do do with them? Most of us, let's face it, would probably fill the space with our Instragram feed, or with pictures of cats, or with our Instagram feed about cats. But, as part of the "London is Changing" project, Ross has been collecting anonymised, individual testimonies of why people are leaving or arriving in London. She's using the billboards to highlight her research into the personal stories behind London's migration patterns. 

Part of the appeal lay in the chance to highlight a socially conscious message "in an environment, and on a a scale, usually reserved for a sponsored corporate message," Ross says.  The London is Changing board in Holborn is running between a Cadbury advert and an advert for the government's Good for Business campaign. 

More importantly, though, Ross believes the complex demographics of London aren't thoroughly understood, and are often oversimplified:

The reason it's called "London is changing" and not "London is getting crap" or "London is selling out" or "London is getting too expensive" or "leaving London" is because the situation is actually much more complicated and nuanced than that.

We know anecdotally that there are loads of people coming to London for work from other European countries, for example, where there aren't many work opportunities. Their situation is different to the middle class situation we so often hear about. There are lots of reasons why people relocate – sometimes they're relocating because there are important opportunities here that there aren't elsewhere.

Of course, many are also forced out of London by rising prices: of the 155 responses the project has attracted so far, "most are from people leaving", Ross says. She hopes that the visibility of the billboards will encourage a more diverse range of testimonies, however – and more of those lesser-heard stories of new arrivals in London, who may have been less likely to hear about the project through social networks and university mailing lists.

Once the project is completed, Ross aims to combine the testimonies with more "statistically rigorous" numerical datasets on demographics in different areas (while the testimonies are anonymous, they do ask for respondents' borough). The responses will also be available to download in full online. 

Here are a selection of the testimonies collected so far, taken from those that'll be shown on the billboards until Friday. First, the comments from some of those who are moving to London:

...and why others are leaving:

If you've moved to, from, or within London within the past year, or plan to in the next, you can leave your own testimonial for the project here. Responses will be collected until the end of the year.

Like what you see? Why not follow CityMetric on Facebook or Twitter. Go on, we're lovely.

 
 
 
 

A nation that doesn’t officially exist: on Somaliland’s campaign to build a national library in Hargeisa

The Somaliland National Library, Hargeisa. Image: Ahmed Elmi.

For seven years now, there’s been a fundraising campaign underway to build a new national library in a nation that doesn’t officially exist. 

Since 2010, the Somali diaspora have been sending money, to pay for construction of the new building in the capital, Hargeisa. In a video promoting the project, the British journalist Rageeh Omar, who was born in Mogadishu to a Hargeisa family, said it would be... 

“...one of the most important institutions and reference points for all Somalilanders. I hope it sets a benchmark in terms of when a country decides to do something for itself, for the greater good, for learning and for progress – that anything can be achieved.”

Now the first storey of the Somaliland National Library is largely complete. The next step is to fill it with books. The diaspora has been sending those, too.

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Some background is necessary here to explain the “country that doesn’t exist” part. During the Scramble for Africa of the 1880s, at the height of European imperialism, several different empires established protectorates in the Somali territories on the Horn of Africa. In 1883, the French took the port of Djibouti; the following year, the British grabbed the north coast, which looks out onto the Gulf of Aden. Five years after that, the Italians took the east coast, which faces the Indian Ocean.

And, excepting some uproar during World War II, so things remained for the next 70 years or so.

The Somali territories in 1890. Image: Ingoman/Wikimedia Commons.

When the winds of change arrived in 1960, the British and Italian portions agreed to unite as the Somali Republic: a hair-pin shaped territory, hugging the coast and surrounding Ethiopia on two sides. But British Somaliland gained its independence first: for just five days, at the end of June 1960, it was effectively an independent country. This will become important later.

(In case you are wondering what happened to the French bit, it voted to remain with France in a distinctly dodgy referendum. It later became independent as Djibouti in 1977.)

The new country, informally known as Somalia, had a difficult history: nine years of democracy ended in a coup, and were followed by the 22 year military dictatorship under the presidency of General Siad Barre. In 1991, under pressure from rebel groups including the Hargeisa-based Somali National Movement (SNM), Barre fled, and his government finally collapsed. So, in effect, did the country.

For one thing, it split in two, along the old colonial boundaries: the local authorities in the British portion, backed by the SNM, made a unilateral declaration of independence. In the formerly Italian south, though, things collapsed in a rather more literal sense: the territory centred on Mogadishu was devastated by the Somali civil war, which has killed around 500,000, displaced more than twice that, and is still officially going on.

Somalia (blue) and Somaliland (yellow) in 2016. Image: Nicolay Sidorov/Wikimedia Commons.

The north, meanwhile, got off relatively lightly: today it’s the democratic and moderately prosperous Republic of Somaliland. It claims to be the successor to the independent state of Somaliland, which existed for those five days in June 1960.

This hasn’t persuaded anybody, though, and today it’s the only de facto sovereign state that has never been recognised by a single UN member. Reading about it, one gets the distinct sense that this is because it’s basically doing okay, so its lack of diplomatic recognition has never risen up anyone’s priority list.

Neither has its library.

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Rageeh Omar described the site of the new library in his fundraising video. It occupies 6,000m2 in the middle of Hargeisa, two minutes from the city’s main hospital, 10 from the presidential palace. In one sequence he stands on the half-completed building’s roof and points out the neighbours: the city’s main high street, with the country’s largest shopping mall; the Ministry of Telecoms that lies right next door.

This spiel, in a video produced by the project’s promoters, suggests something about the new library: that part of its job is to be another in this list of landmarks, more evidence that Hargeisa, a city of 1.5m, should be recognised as the proper capital of a real country.

But it isn’t just that: the description of the library’s function, in the government’s Strategic Plan 2013-2023, makes clear it’s also meant to be a real educational facility. NGOS, the report notes, have focused their resources on primary schools first, secondary schools second and other educational facilities not at all. (This makes sense, given that they want most bang for their buck.)

And so, the new building will provide “the normal functions of public library, but also... additional services that are intentionally aimed at solving the unique education problems of a post conflict society”. It’ll provide books for a network of library trucks, providing “book services” to the regions outside Hargeisa, and a “book dispersal and exchange system”, to provide books for schools and other educational facilities. There’ll even be a “Camel Library Caravan that will specifically aim at accessing the nomadic pastoralists in remote areas”.

All this, it’s hoped, will raise literacy levels, in English as well as the local languages of Arabic and Somali, and so boost the economy too.

As described. Image courtesy of Nimko Ali.

Ahmed Elmi, the London-based Somali who’s founder and director of the library campaign, says that the Somaliland government has invested $192,000 in the library. A further $97,000 came from individual and business donors in both Hargeisa and in the disaspora. “We had higher ambitions,” Elmi tells me, “but we had to humble our approach, since the last three years the country has been suffering from a large drought.”

Now the scheme is moving to its second phase: books, computers and printers, plus landscaping the gardens. This will cost another $175,000. “We are also open to donations of books, furniture and technology,” Emli says. “Or even someone with technical expertise who can help up set-up the librarian system instead of a contemporary donation of a cash sum.” The Czech government, in fact, has helped with the latter: it’s not offered financial support, but has offered to spend four weeks training two librarians.  

Inside the library.

On internet forums frequented by the Somali diaspora, a number of people have left comments about the best way to do this. One said he’d “donated all my old science and maths schoolbooks last year”. And then there’s this:

“At least 16 thousand landers get back to home every year, if everyone bring one book our children will have plenty of books to read. But we should make sure to not bring useless books such celebrity biography books or romantic novels. the kids should have plenty of science,maths and vocational books.”

Which is good advice for all of us, really.


Perhaps the pithiest description of the project comes from its Facebook page: “Africa always suffers food shortage, diseases, civil wars, corruption etc. – but the Somaliland people need a modern library to build a better place for the generations to come.”

The building doesn’t look like much: a squat concrete block, one storey-high. But there’s something about the idea of a country coming together like this to build something that’s rather moving. Books are better than sovereignty anyway.

Jonn Elledge is the editor of CityMetric. He is on Twitter as @jonnelledge and also has a Facebook page now for some reason. 

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