These billboards shed light on why people are moving to London – and why others are leaving

One of the responses on the Holborn billboard. Image: courtesy of Rebecca Ross.

If you had free rein over two giant billboards in central London for just under a week, what would you do with them?

That was the question faced by Rebecca Ross,a lecturer in communication design at the Central Saint Martins art school, when she undertook some consultancy work for billboard firm Outdoor Plus. As part of her remuneration, the firm gave her use of two of its electronic billboards, in Holborn and Aldgate.

So, what do do with them? Most of us, let's face it, would probably fill the space with our Instragram feed, or with pictures of cats, or with our Instagram feed about cats. But, as part of the "London is Changing" project, Ross has been collecting anonymised, individual testimonies of why people are leaving or arriving in London. She's using the billboards to highlight her research into the personal stories behind London's migration patterns. 

Part of the appeal lay in the chance to highlight a socially conscious message "in an environment, and on a a scale, usually reserved for a sponsored corporate message," Ross says.  The London is Changing board in Holborn is running between a Cadbury advert and an advert for the government's Good for Business campaign. 

More importantly, though, Ross believes the complex demographics of London aren't thoroughly understood, and are often oversimplified:

The reason it's called "London is changing" and not "London is getting crap" or "London is selling out" or "London is getting too expensive" or "leaving London" is because the situation is actually much more complicated and nuanced than that.

We know anecdotally that there are loads of people coming to London for work from other European countries, for example, where there aren't many work opportunities. Their situation is different to the middle class situation we so often hear about. There are lots of reasons why people relocate – sometimes they're relocating because there are important opportunities here that there aren't elsewhere.

Of course, many are also forced out of London by rising prices: of the 155 responses the project has attracted so far, "most are from people leaving", Ross says. She hopes that the visibility of the billboards will encourage a more diverse range of testimonies, however – and more of those lesser-heard stories of new arrivals in London, who may have been less likely to hear about the project through social networks and university mailing lists.

Once the project is completed, Ross aims to combine the testimonies with more "statistically rigorous" numerical datasets on demographics in different areas (while the testimonies are anonymous, they do ask for respondents' borough). The responses will also be available to download in full online. 

Here are a selection of the testimonies collected so far, taken from those that'll be shown on the billboards until Friday. First, the comments from some of those who are moving to London:

...and why others are leaving:

If you've moved to, from, or within London within the past year, or plan to in the next, you can leave your own testimonial for the project here. Responses will be collected until the end of the year.

Like what you see? Why not follow CityMetric on Facebook or Twitter. Go on, we're lovely.

 
 
 
 

This fun map allows you to see what a nuclear detonation would do to any city on Earth

A 1971 nuclear test at Mururoa atoll. Image: Getty.

In 1984, the BBC broadcast Threads, a documentary-style drama in which a young Sheffield couple rush to get married because of an unplanned pregnancy, but never quite get round to it because half way through the film the Soviets drop a nuclear bomb on Sheffield. Jimmy, we assume, is killed in the blast (he just disappears, never to be seen again); Ruth survives, but dies of old age 10 years later, while still in her early 30s, leaving her daughter to find for herself in a post-apocalyptic wasteland.

It’s horrifying. It’s so horrifying I’ve never seen the whole thing, even though it’s an incredibly good film which is freely available online, because I once watched the 10 minutes from the middle of the film which show the bomb actually going off and it genuinely gave me nightmares for a month.

In my mind, I suppose, I’d always imagined that being nuked would be a reasonably clean way to go – a bright light, a rushing noise and then whatever happened next wasn’t your problem. Threads taught me that maybe I had a rose-tinted view of nuclear holocaust.

Anyway. In the event you’d like to check what a nuke would do to the real Sheffield, the helpful NukeMap website has the answer.

It shows that dropping a bomb of the same size as the one the US used on Hiroshima in 1945 – a relatively diddly 15kt – would probably kill around 76,500 people:

Those within the central yellow and red circles would be likely to die instantly, due to fireball or air pressure. In the green circle, the radiation would kill at least half the population over a period of hours, days or weeks. In the grey, the thing most likely to kill you would be the collapse of your house, thanks to the air blast, while those in the outer, orange circle would most likely to get away with third degree burns.

Other than that, it’d be quite a nice day.

“Little boy”, the bomb dropped on Hiroshima, was tiny, by the standards of the bombs out there in the world today, of course – but don’t worry, because NukeMap lets you try bigger bombs on for size, too.

The largest bomb in the US arsenal at present is the B-83 which, weighing in at 1.2Mt, is about 80 times the size of Little Boy. Detonate that, and the map has to zoom out, quite a lot.

That’s an estimated 303,000 dead, around a quarter of the population of South Yorkshire. Another 400,000 are injured.

The biggest bomb of all in this fictional arsenal is the USSRS’s 100Mt Tsar Bomba, which was designed but never tested. (The smaller 50MT variety was tested in 1951.) Here’s what that would do:

Around 1.5m dead; 4.7m injured. Bloody hell.

We don’t have to stick to Sheffield, of course. Here’s what the same bomb would do to London:

(Near universal fatalities in zones 1 & 2. Widespread death as far as St Albans and Sevenoaks. Third degree burns in Brighton and Milton Keynes. Over 5.9m dead; another 6m injured.)

Everyone in this orange circle is definitely dead.

Or New York:

(More than 8m dead; another 6.7m injured. Fatalities effectively universal in Lower Manhattan, Downtown Brooklyn, Williamsburg, and Hoboken.)

Or, since it’s the biggest city in the world, Tokyo:

(Nearly 14m dead. Another 14.5m injured. By way of comparison, the estimated death toll of the Hiroshima bombing was somewhere between 90,000 and 146,000.)

I’m going to stop there. But if you’re feeling morbid, you can drop a bomb of any size on any area of earth, just to see what happens.


And whatever you do though: do not watch Threads. Just trust me on this.

Jonn Elledge is the editor of CityMetric. He is on Twitter as @jonnelledge and also has a Facebook page now for some reason. 

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