New York City now has its own web addresses, and they’re only open to locals

Image: .NYC

New Yorkers have always been famous for their supposed aloofness. Now, the city's residents have a new way of emphasising how they stand apart from the rest of the US: by ditching the generic “.com” at the end of their web addresses in favour of the far more sophisticated “.nyc”.

In a sponsored post on Gothamist, .NYC, the City Hall-led group behind the initiative, described the move as a “significant milestone in the history of the city and the internet”:

New York is one of the first cities with its own city-wide domain, and it is the only city to limit the purchase to locals. It takes a little something extra to make it here, and that’s why the City wanted to make sure the web address was reserved exclusively for New Yorkers.

Only residents or organisations with addresses in the five boroughs can purchase the new addresses, which, as of this week, can be purchased here.

More than anything, though, the “locals only” rule seems like a marketing ploy, in order to set the .NYC campaign apart from the crowd: the first city-specific domain name was snapped up by Berlin (.berlin) in March of this year, with Paris (.paris) and London (oh, you know the drill) following quickly behind.

Mayor Bill de Blasio described the launch as a chance for residents to “claim their piece of the City’s high-demand digital real estate”. Whether the online real estate will become as pricy as the city's housing remains to be seen. 

 
 
 
 

Podcast: SPQR

Rome celebrates its birthday in 2014. Image: Getty.

It’s just me this week, which is a problem, because there’s no one to stop me from indulging his sillier ideas. For example: an entire podcast about Ancient Rome.

Our guest is Kevin Feeney, a historian of the late Roman Empire based at Yale University, Connecticut. He gives us a whistlestop tour of Imperial Rome, with occasional side trips to other ancient cities. We also discuss other important matters such as the nature of Roman emergency services; whether the Emperor Claudius was all that Robert Graves made him out to be; why ancient Britain sucked; and, inevitably, why the whole enterprise fell apart.

Then we round off with the audience participation bit. This week we’re asking: which cities or places from history would you like to visit and why?

The episode itself is below. You can subscribe to the podcast on AcastiTunes, or RSS. Oh – and if you’d like to give us a nice review on iTunes, we’d really like that very much, thanks. Enjoy.

 

Skylines is supported by 100 Resilient Cities. Pioneered by the Rockefeller Foundation, 100RC is dedicated to helping cities around the world become more resilient to the physical, social and economic challenges that are a growing part of the 21st century.

You can find out more at its website.