New York City now has its own web addresses, and they’re only open to locals

Image: .NYC

New Yorkers have always been famous for their supposed aloofness. Now, the city's residents have a new way of emphasising how they stand apart from the rest of the US: by ditching the generic “.com” at the end of their web addresses in favour of the far more sophisticated “.nyc”.

In a sponsored post on Gothamist, .NYC, the City Hall-led group behind the initiative, described the move as a “significant milestone in the history of the city and the internet”:

New York is one of the first cities with its own city-wide domain, and it is the only city to limit the purchase to locals. It takes a little something extra to make it here, and that’s why the City wanted to make sure the web address was reserved exclusively for New Yorkers.

Only residents or organisations with addresses in the five boroughs can purchase the new addresses, which, as of this week, can be purchased here.

More than anything, though, the “locals only” rule seems like a marketing ploy, in order to set the .NYC campaign apart from the crowd: the first city-specific domain name was snapped up by Berlin (.berlin) in March of this year, with Paris (.paris) and London (oh, you know the drill) following quickly behind.

Mayor Bill de Blasio described the launch as a chance for residents to “claim their piece of the City’s high-demand digital real estate”. Whether the online real estate will become as pricy as the city's housing remains to be seen. 

 
 
 
 

Here are all the names of London tube stations that we’ve just stopped noticing are weird

What the hell. Swiss Cottage. Image: Oxyman/Wikipedia Commons.

Angel

 “The next station is Gnome. Change here for Elf, Cherubim and Gnome.”

Arsenal

Would be a lot less weird if it wasn’t a good eight miles away from where they actually built the arsenal.

Bank

It’s like something from a kid’s picture book where everything is labelled incredibly literally. Was even sillier when the next station along was still called Post Office. (It’s St Paul’s now.)

Barking

Disappointing lack of doggos.

Barkingside

Same, also a surprisingly long way from Barking.

Bromley-by-Bow

But not by Bromley which, once again, is eight bloody miles awy.

Canada Water

No.

Chalk Farm

Chalk isn’t a plant, lads.

Cockfosters

...

Elephant & Castle

What.

Grange Hill.

Hainault

Hang on, that’s in Belgium isn’t it?

Hornchurch

There are literally horns no the church, to be fair.

Kentish Town

Actually in Middlesex, nowhere near Kent.

Knightsbridge

Not only no knights, but no bridge either.


Oval

Might as well have a station called “oblong” or “dodecahedon”.

Oxford Circus

Plenty of clowns though, amirite?

Perivale

Does any other London suburb promise such a vertiginous drop between name and reality?

Plaistow

To be honest the name’s fine, I just wish people knew how to pronounce it.

Roding Valley

The river’s more than 30 miles long, guys, this doesn’t narrow it down.

Seven Sisters

None that I’ve noticed.

Shepherd’s Bush

“Now where are those sheep hiding now?”

Shepherd’s Bush Market

Because one bush is never enough.

Southwark

1. That’s not how that combination of letters should sound. 2. That’s not where Southwark is. Other than that you’re fine.

Swiss Cottage

Sure, let’s name a station after a novelty drinking establishment, why the hell not.

Waterloo

Okay, this one is definitely in Belgium.

Jonn Elledge is the editor of CityMetric. He is on Twitter as @jonnelledge and also has a Facebook page now for some reason. 

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