The West Midlands needs to address its dismal employment rates

Birmingham looking festive. Image: Getty.

With the Midlands Engine policy, Joseph Chamberlain’s legacy being back in vogue and – perhaps most notably – CityMetric’s recent tour around the area, the West Midlands is finally getting the attention it deserves. Over the next few months, the run-up to the election of a metro mayor in the West Midlands Combined Authority (WMCA) should mean even more thought is given to what’s needed to help the region thrive.

And top of that list should be turning around its dismal employment performance.

The West Midlands’ rusty jobs machine isn’t a new problem, as a report published this week by the Resolution Foundation highlights. In the years leading up to the financial crisis, the conurbation’s employment rate remained stubbornly low compared to other city regions.

And while the recovery has seen the proportion of people in work nationally rising to record levels, the West Midlands still hasn’t got back to where it was, with an employment rate of just 64.5 per cent compared to 71.6 per cent across all the city regions.

The WMCA is made up of Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton – diverse areas with different histories and populations. But bar Solihull, each of those local authorities has an employment rate below the average across the UK’s other city regions. A cross-city plan is needed.

The big challenge for the new mayor, along with other local leaders and central government, is helping people from groups that have traditionally been disadvantaged in the labour market to find work. That doesn’t mean that we should expect, say, people with disabilities to have identical employment rates to the rest of the country. But the gap between the kinds of workers who tend to be in employment whatever the economic weather – in their thirties or forties, highly-educated – and these disadvantaged groups is significantly larger in the WMCA than in other city regions. Targeted support designed to help some of those groups that fare worst in the the region – younger workers, those with low qualifications and people from BAME backgrounds – could make a meaningful contribution.

Of course, it’s not enough to just think about potential employees: the kinds of jobs and sectors setting up in the city region are crucial too. The WMCA can be rightly proud of its industrial heritage, still evident today with companies like Jaguar Land Rover. And while a higher share of the WMCA’s workforce are employed in manufacturing, it’s still only 13 per cent. The city region should also look to expand into more “jobs-rich” areas such as the high value services sector. When it comes to industrial strategy, it should be proud of, but not constrained by, its past.


And hand in hand with attracting those sorts of jobs is having workers with the right skills. Qualification levels in the WMCA are below average. Despite having one of the highest proportions of students among city regions, it has trouble retaining them once they graduate, with fewer staying on than in Bristol or Manchester. More high-skilled jobs would help – but it’s worth thinking too about what those other “stickier” cities offer and how the WMCA can mark itself out and tap into the asset of its large student population.

While the mayor will have powers that can make a real difference, a shared focus with central government and other leaders in the West Midlands will be needed to boost employment. But with a targeted, ambitious plan that puts jobs growth at its heart, there’s every reason to hope that the West Midlands will be talked about for all the right reasons for years to come.

Conor D'arcy is a policy analyst at the Resolution Foundation.

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The smartphone app placing virtual statues of women on the map

A virtual Edith Wharton in Central Park, New York City. Image: The Whole Story Project.

If you’re a woman, then in order for you to be immortalised in stone, bronze or whatever once you’ve shuffled off this mortal coil, you should either have royal blood or be willing to be sculpted naked. That is the rule of thumb.

A statue that actually celebrates a woman’s achievements is a rare sight. Writing in the New Statesman last year, equality campaigner Caroline Criado-Perez found that out of 925 statues in Britain, as listed by the Public Monuments and Sculpture Association, only 158 are of solo women. Of these, 46 are of royalty, including 29 of Queen Victoria. Fourteen depict the Virgin Mary.

There are signs of change, albeit slow. The suffragist Millicent Fawcett is set to be honoured with a statue in Parliament Square, where currently all 11 of the statues are of men. (They include Nelson Mandela and a nine-foot Gandhi.) The monument is to be unveiled next year to celebrate the centenary of British women receiving the right to vote.

Elsewhere, the late comedian Victoria Wood is being honoured with a statue that’ll be erected in Bury, Greater Manchester. In the Moss Side area of the city, a statue of Emmeline Pankhurst will be unveiled in 2019. Unlike the Fawcett one, neither of these is expected to receive public money, relying on crowdfunding and other sources instead.

So how many more statues of women, regardless of how they’re funded, would we need to build in order to reduce the gender gap? Well, according to Jonathan Jones, art critic at the Guardian, the magic number is: zero.

Jones’s argument, back in March, was that building statues doesn’t advance feminism, but simply traps us in the past. He wrote:

Statues don’t hold public memory. They politely bury it. These well-meaning images melt into the background scenery of our lives.

Whether this is empirically true is questionable, but it’s true that we tend not to erect them as often as we used to anyway. This is partly because there is less space available for such monuments – a noticeable disadvantage cities of the present have compared to those of the past. In order to reduce the imbalance, statues of men would probably have to be removed; many would no doubt be okay with that, but it would mean erasing history.

One partial answer to the problem is augmented reality. It can’t close the gender gap, but it could shine a spotlight on it.

To that end, an advertising agency in New York launched an app at the beginning of May. The Whole Story allows users to place virtual statues of women on a map; other uses can then view and find out more about the individuals depicted at their real-world locations, using their smartphone cameras.


Currently, users have to upload their own virtual statues using 3D-modelling software. But going forward, the project aims for an open collaboration between designers, developers and organisations, which it hopes will lead to more people getting involved.

Contributions submitted so far include a few dozen in New York, several in Washington and one of Jane Austen in Hyde Park. There are others in Italy and the Czech Republic.

Okay, it’s an app created by a marketing firm, but there are legitimate arguments for it. First, the agency’s chief creative office has herself said that it’s important to address the gender imbalance in a visual way in order to inspire current and future generations: you can’t be what you can’t see, as the saying going.

Second, if the physical presence of statues really is diminishing and they don’t hold public memory, as Jones argues, then smartphones could bridge the gap. We live our lives through our devices, capturing, snapping and storing moments, only to forget about them but then return to and share them at a later date. These memories may melt away, but they’ll always be there, backed up to the cloud even. If smartphones can be used to capture and share the message that a gender imbalance exists then that’s arguably a positive thing.  

Third, with the success of Pokemon Go, augmented reality has shown that it can encourage us to explore public spaces and heighten our appreciation for architectural landmarks. It can also prove useful as a tool for learning about historical monuments.

Of course no app will replace statues altogether. But at the very least it could highlight the fact that women’s achievements are more than just sitting on a throne or giving birth to the son of God.

Rich McEachran tweets as @richmceachran.

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