Amsterdam has a new resolution for 2017: care less. Between Christmas and the New Year – when everyone was still scrambling to work out which way was up and who shoved Uncle Richard’s homemade mince pies behind the radiator – the city council announced that it was upping the city’s tourist tax. This will reduce the number of cheap hostels in the city centre, while having little impact on the more expensive hotels.
Then, channelling the spirit of bah-humbug and DGAF, the council explained that they were doing this in an attempt to get rid of the budget tourists. And the stag parties. And pretty much anyone whose travel budget doesn’t extend to more than €50 a night. It’s a bold move: attack to defend, accuse yourself of elitism before committed carpers like myself have even logged onto Twitter.
Amsterdam alderman Udo Kock explained to Dutch newspaper Parool that 28 per cent of tourists visiting the city book into budget hotels – and “that has to be reduced”. The city’s plan to reduce the number of budget bookings involves slashing tourist tax breaks and changing the way tourist tax is calculated.
Right now tourists pay 5 per cent of the cost of their room when they check out – a system that the under-paid and much beleaguered hotel concierges just lurve explaining to hungover guests. In the future a split fee might be introduced; that’d mean the guest paid a fixed amount per night, plus a percentage of the hotel bill.
Kock and co claim that scrapping tax deductibles like agency fees while increasing the tourist tax will raise an extra €4m for the city in 2017. This extra money will presumably be spent washing the pleb-ooze off park benches and training a flock of iPhone carrying bluebirds to escort all the “quality” tourists to their “quality” hotels.
It gets better: in 2018, the increased tourist tax will bring in €9m, and encourage tourists to spread out across the city. This is a kind of divide and conquer style, where every borough gets a Minion-themed stag party, rather than letting the city centre hoard them all in some kind of weird, central, easily accessible, tourist district.
Anti-tourist rumblings first made headlines back in 2014, when high profile Amsterdam residents began complaining about the volume of visitors invading the city. Rijksmuseum chief Wim Pijbes claimed that tourists were causing the city to become “full”, “dirty” and “sleazy”, a description that travel companies are probably using verbatim for promotional purposes.
Following Pijbes’ complaints a number of Dutch politicians also expressed concerns over tourist numbers. A campaign was launched to encourage people to visit different parts of the city; a group of residents petitioned the mayor to crack down on disruptive tourists; the city put a stop to new hotel development; and a scheme was launched to calm tourists down via the universally soothing practise of sporadically flashing lights.
This latest attempt to dissuade low-income tourists from
polluting visiting Amsterdam is the result of a familiar, yet grotesquely flawed, belief that wealthy tourists spend their holidays quietly, unobtrusively, spending money. Meanwhile the rank and file swim around in the city gutters – regurgitating cigarette butts into letter boxes, dousing everything with bodily fluids, and demanding to know why the local casino doesn’t take Love To Shop vouchers.
Evidence of this thinking can already be seen in ongoing attempts to gentrify the Amsterdam Red Light District. Despite being one of the city’s most commercially viable and popular areas, the Red Light District has remained remarkably accessible to all kinds of businesses. Independent brothels operated next to chain burger bars and eco-friendly sex shops while family-held businesses are commonplace. In 2008, however, the city council announced they would “clean-up” the Red Light District and began replacing the famous brothels and coffee shops with designer boutiques.
Set aside accusations of gentrification, landgrabs, offensive stereotyping and coded language: it doesn’t make sense for a city that makes so much money from the tourism industry to start pulling up the drawbridge in pursuit of a comparatively small pay-off.
As with most outwardly baffling, apparently self-sabotaging, schemes, though some of the blame for Amsterdam city council’s latest announcement can be attributed to Brexit. Yes, Amsterdam is swimming in tourist euros but it’s also attractive to international investors. With financial companies pulling out of post-Brexit London, a plethora of corporate tax breaks, an established international community and a “progressive spirit”, forecasters are already predicting that Amsterdam could become Europe’s next financial centre.
All of this means that 2017 really is looking like a win-win scenario for Amsterdam city council’s aversion to budget tourism. If Amsterdam does become the next go-to place for tax-dodging multinational companies the lost budget tourist euros will have little impact on the city’s income. And if the city is undercut by established tax havens like Luxembourg or Geneva (concerns have been raised over Dutch salary caps) at least the council will have freed up more space for the wealthy tourists to park.